PAUL BARKLEY CREATIVE

Thanks for visiting my site. I'm a strategically-focused freelance creative, based on the Central Coast of NSW, Australia. I love the Coast, not just because of the lifestyle, but it puts me right in the middle of two major cities, Sydney and Newcastle where I do the bulk of my work... Direct Marketing was my first passion, so I believe that work needs to be effective, not just creative and it must accomplish business objectives while upholding brand values. Brands also need to tell a story or some sort of narrative that explains who they are. There's far too many these days that don't do it well or don't even do it at all... I've worked across quite a few sectors including financial services, IT, FMCG, retail, mining, real estate on brands such as David Jones, American Express, BHP, Telstra, IBM, Lenovo, LJ Hooker, BHP, Unilever, Bankwest and Nestlé + loads more.