FRAMEWORKS UK - Key Persons


Charlotte Shaw

Job Titles:
  • Senior Researcher
Charlotte serves as a Senior Researcher at FrameWorks UK. She is responsible for making sure our recommendations are evidence-backed and robust. She is passionate about FrameWorks' methods and enjoys talking about them with partners. As an anthropologist, Charlotte has a long-established interest in how culture impacts shared thinking and behaviour. She received her training at the Institute of Social and Cultural Anthropology at Oxford University, where she graduated first in class. During her time as the Head of Research for the Phenomen Trust, she undertook many large scale, multi-method, qualitative research projects, which built public understanding of various significant social issues. She also grew the department through partnership building and events. Her research has been published in international, peer-review journal and chapter formats. She has also contributed to outputs for the BBC and CNN. Charlotte holds a PhD and MSt from Oxford University.

Claire Ainsley

Job Titles:
  • Director of the Center - Left Renewal Project at the Progressive Policy Institute
  • Director of the Project on Center - Left Renewal at the Progressive Policy Institute
Claire joins the Moving Mindsets Advisory Board from the Progressive Policy Institute. Claire Ainsley is Director of the Center-Left Renewal Project at the Progressive Policy Institute. From 2020-22 she was Executive Director of Policy to Keir Starmer, Leader of the Opposition and the U.K. Labour Party. Prior to this, she was Executive Director of the Joseph Rowntree Foundation, leading JRF's strategy to inspire action and change to solve UK poverty. In May 2018 she authored "The New Working Class: How to Win Hearts, Minds and Votes."

Deborah Phillips

Job Titles:
  • Board Director
  • Member of the Board
  • Professor
Deborah Phillips is Professor Emerita of Psychology at Georgetown University, Washington D.C. She was the first Executive Director of the Board on Children, Youth, and Families of the National Research Council and the Institute of Medicine and served as Study Director for From Neurons to Neighborhoods: The Science of Early Child Development. She has also served as President of the Foundation for Child Development, Director of Child Care Information Services at the National Association for the Education of Young Children, and Congressional Science Fellow on the staff of Congressman George Miller (D-California). Dr. Phillips has served on the National Board for Education Sciences (US Department of Education), the National Scientific Council on the Developing Child at Harvard University, and the Research Advisory Board of the Committee on Economic Development. Her research on the developmental impacts of early education - child care, pre-k programs, and Head Start - has been funded by the National Institutes of Health, the US Child Care Bureau, and numerous national foundations, as well as recognised at White House conferences and in the State of the Union address. She is a Fellow of the American Psychological Association and the American Psychological Society. She received the 2011 Distinguished Contributions to Education in Child Development Award from the Society for Research in Child Development, as well as the President's Distinguished Scholar-Teacher Award from Georgetown University and the Nicholas Hobbs Award for "devotion to child advocacy/policy" from the American Psychological Association.

Dora Meade

Job Titles:
  • Head of Messaging at the New Economy Organisers Network ( NEON )
Dora joins the Moving Mindsets Advisory Board from the New Economy Organisers Network. Dora heads up the framing and narrative work at NEON. She's experienced in working with campaigners, spokespeople and coalitions to develop framing strategies and authentic, powerful messaging. She has a particular interest in finding the right words to advocate for a new economic system. Formerly Network Lead at the Public Interest Research Centre and Lead Organiser at Positive Money, she is a fellow of the Global Messaging Programme, associate at the Future Narratives Lab and researcher and co-author of the Framing the Economy report.

Ella Saltmarshe

Job Titles:
  • Global Expert on Narrative, Culture and Systemic Change
Ella is a recognised global expert in the field of narrative, culture and systemic change and brings this expertise to the Moving Mindsets Advisory Board. Ella advises donors, CSOs and artists. She is the co-founder of: Inter-Narratives in partnership with the Environment Funders Network, the multi-award-winning Long Time Academy podcast, and the Long Time Project, where she works across sectors to cultivate stewardship at scale. The last year has seen Ella winning the Visionary Leadership award at the International Women's Podcast awards, the gold ARIA for Best Independent podcast from the Radio Academy.

Emma Roberts

Job Titles:
  • Director of Strategic Communications at the Trussell Trust
Emma joins the Moving Mindsets Advisory Board from the Trussell Trust. Emma Roberts has overseen anti-poverty charity the Trussell Trust's communications for the last five years in a variety of leadership roles and currently as Director of Strategic Communications. In her role, Emma is responsible for audience insight, brand, activations, and audience mobilisation; bringing these workstreams together to shift the public narrative surrounding hunger and poverty to reduce stigma and build a movement for change actively working together to end the need for food banks in the UK. Prior to her appointment, Emma held a series of communications roles across the charity sector including at WWF, UK Youth and Media Trust.

Franklin D. Gilliam

Job Titles:
  • Board Director
  • Chancellor
  • Member of the Board
Franklin Gilliam Jr. is the Chancellor of the University of North Carolina at Greensboro, in the United States. Dr. Gilliam brings a wealth of experience from a career that spans more than 30 years in higher education. He moved to UNCG after serving seven years as Dean of the UCLA Luskin School of Public Affairs where he was also a longtime Professor of Public Policy and Political Science. His research focused on strategic communications, public policy, electoral politics, and racial and ethnic politics. While there, Dr. Gilliam shepherded a $100 million dollar gift, including a $50 million naming gift, and launched and executed an ambitious strategic plan and capital campaign, establishing the school as a regional leader in addressing and finding solutions to some of society's most pressing problems. Dr. Gilliam has contributed to FrameWorks' research and training on health care, racial equity, early child development, youth and rural issues, and criminal justice. He is the author of Farther to Go: Readings and Cases in African-American Politics (Harcourt Brace), and his work has been published in many leading academic journals. He is frequently interviewed or cited by national and international news outlets such as CNN, The New York Times, The Washington Post, NPR, The Huffington Post, and the BBC.

Imran Hussain

Job Titles:
  • Board Director
  • Member of the Board
  • Executive Director of Communications and External Affairs at the Refugee Council
Imran Hussain is the Executive Director of Communications and External Affairs at the Refugee Council, where he leads its communications, campaigns, public affairs and policy work. He was previously Director of Policy & Campaigns at Action for Children, where he led influencing work on early help, early years, child poverty and the care system. Earlier roles have included leading high profile, successful campaigns on child poverty prisons, the breakthrough breast cancer drug Herceptin and the voucher system for people seeking asylum. He is an experienced media spokesperson and has sat on several UK government advisory or working groups, including for the Home Office, DECC and the DWP.

Kate Stanley

Job Titles:
  • Executive Director
Kate is Executive Director of FrameWorks UK. Her career has focussed on bringing about social progress with a particular focus on children and families. Before establishing FrameWorks UK in 2021, she was a Board Director (Strategy, Policy and Evidence) at the children's charity, the NSPCC. Previously, Kate was Deputy CEO of the leading thinktank, the Institute for Public Policy Research, where she worked closely with academics and organisations to influence government social policy and practice. She has published widely on social policy and advised a wide range of governmental and non-governmental organisations including UK Research and Innovation and the University of Glasgow, and served on the Steering Group on Early Years advising the Princess of Wales on her work in this field. Kate started her career in international development charities, including Save the Children, working in the UK and overseas. She was awarded a Clore Social Leadership Fellowship in 2010, is a Fellow of the British American Project, and former trustee of Hope and Homes for Children and Director at Moneyline. She has an MA in Social Anthropology from the University of Edinburgh.

Maria Castellina

Job Titles:
  • Director of Impact
Maria is Director of Impact at FrameWorks UK, supporting partners to utilise FrameWorks innovative framing research in order to change hearts and minds and build a better world. Maria has spent her career finding the right words to persuade, influence and inspire social and political change. With over a decade's experience leading communications campaigns in the UK not-for-profit sector, Maria has worked across a broad range of issues including domestic violence, climate, health, and access to nature. Before joining FrameWorks UK, Maria was Director of Engagement at Friends of the Earth in England, Wales and Northern Ireland working on environmental and social justice issues. Maria holds a BA in History and Politics from the University of Sheffield, and an MA in Gender Studies from SOAS, University of London.

Paul Brook

Job Titles:
  • Fellow
Paul is an experienced copywriter, editor, and content manager, working with FrameWorks UK on a range of projects. Paul has been self-employed since April 2022, supporting clients including the Health Foundation, Yorkshire Wildlife Trust, Turn2us and Christians Against Poverty. Before that, he was chief copywriter at the Joseph Rowntree Foundation, where he wrote the messaging for the influential Keep the Lifeline campaign and collaborated with FrameWorks on JRF's ‘Talking about poverty' framing project and toolkit, which featured Paul's doodles. Paul has also written extensively about mental health and wildlife, on his blog, as a guest blogger, and in books and magazines. He has a BA in Communication and Cultural Studies with Public Media, and is a qualified coach.

Sally Bacon

Job Titles:
  • Member of the Board
  • Chairman of FrameWorks UK Board
Sally is co-author of The Arts in Schools: Foundations for the Future, a Gulbenkian Foundation report published in 2023. Sally was Director of the Clore Duffield Foundation for more than 20 years, where she led the Foundation's wide-ranging grant-making activity across the cultural, education and social sectors - distributing in excess of £150m - and developed a series of sector support initiatives. She chaired the steering groups which led to the creation of two leadership development charities: Clore Leadership (for the cultural sector); and Clore Social Leadership for the wider charity community. Sally is Co-Chair of the Cultural Learning Alliance, which she founded in 2009 to ensure that every child experiences an arts-rich education that enables them to fulfil their potential. Before joining the Foundation, Sally studied for a PhD in English literature, ran the education programme at the Poetry Society, and was a books editor and Children's Programmes Manager for the National Trust. She is a freelance writer and consultant, has been a school governor, a charity trustee, and a Museum of the Year judge. Sally is programme lead for The Mildred Fund, a new foundation which supports visual art programmes for young people, and is a trustee of Koestler arts, which encourages people within the criminal justice system to change their lives through active participation in the arts. She was awarded an OBE in 2017 for services to cultural learning.

Sophie Gordon

Job Titles:
  • Principal Communications Strategist
Sophie is Principal Communications Strategist at FrameWorks UK, working with mission-driven organisations to reframe social issues. With a background in writing and branding, specialising in the UK not-for-profit sector, she is passionate about harnessing words and storytelling to communicate for good and change hearts and minds. Sophie worked as the lead writer and Creative Director for the UK's largest child protection charity, the NSPCC, before joining FrameWorks UK in early 2022. There, she worked on campaigns and messaging spanning a range of issues affecting children and families, such as early childhood development, online safety, and preventing child abuse. She has a BA in Graphic Design from Edinburgh College of Art (Edinburgh University).

Tamsyn Hyatt

Job Titles:
  • Director
  • Director of Evidence
Tamsyn Hyatt currently serves as Director of Evidence at FrameWorks UK. Tamsyn Hyatt is Director of Evidence at FrameWorks UK. She works to understand how people think about social issues - and what changes those things. An expert in narrative and strategic communications, Tamsyn works with mission-driven organisations across Europe to translate framing research into practice on such issues as health inequality, homelessness, child welfare and access to justice. Before joining FrameWorks, Tamsyn headed digital and strategic communications at the Equality and Diversity Forum, a network of organisations working to advance equality and human rights. She is a Fellow of the Royal Society of Arts, holds a bachelor's degree in history and an MA from the University of Cambridge.