YOUTHOPEC

Starbucks opened stores everywhere at a breakneck pace. Starbucks didn't sell just coffee, it sold "The Starbucks Experience"-"an uplifting experience that enriches people's lives one moment, one human being, one extraordinary cup of coffee at a time." At Starbucks, the smells, the sound of beans grinding, watching baristas blend and brew the brand's specialty coffees-all became as much or more a part of the customer experience, as the coffee itself. marketing concept: holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. SELLING concept: holds that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort.Įxample: life insurance or blood donations. PRODUCT concept: holds that consumers will favor products that offer the most in quality, performance, and innovative features.Įxample:a better mousetrap will not sell..