INCH & AIM

It's hard being on the receiving end of prescriptive projects or thrown in the middle of a product cycle, as well as navigating the sea of endless advice and best practices. Whether you are designing for a client or working within a product team, it's a challenge.Working both in agencies and product teams, we've seen it all. There is a way out of the design blackhole and finding a way forward to feeling effective and creating better experiences...We put The Product Design Process Handbook together to help product designers understand the various available approaches, so they can decide what will work best for their team or clients... We'll give you an overview of the best practice product design processes and some guidance on how to try them out in your work.Even if you work for a company or client that doesn't give you enough time you can still use these processes and adjust the duration to the scope you have available.We'll run through the options, dispel the myth that there is only..

Also known as: Inch & Aim, LLC, INCH x AIM