BASIL

With 12 years of experience, I began my career as a graphic designer which made me versatile in different branches of Fine Arts, Illustration, Editorial, Motion Graphics & Web Design. All those experiences polished and complimented my design skills on the UX/UI front, which further helped me evolve during the course of the years... UX/UI is collecting, organizing and analyzing data. Formulating hypothesis with the team or clients that lead to wire frame interactions, and then proceed to simplify to their minimum without sacrificing the user's interactions. Always aligned on achieving both business and customer goals... While no two projects are alike, the way I think about and approach user experience design is rather straightforward, and can be summarized with the process below