NON-OBVIOUS TM COMPANY

My name is Rohit Bhargava and I'm the founder of Non-Obvious Company. Our mission is to help leaders be more open minded and see what others miss. This is the story of our journey over the past 15 years, and what we have planned next…... We chose to move away from consulting (yes, we know it pays well). Rather than build just another strategy firm that delivered advice at high hourly rates, we wanted to make the benefits of Non-Obvious thinking available to business owners of all sizes... Near the end of 2023, we announced a big new partnership with INC Magazine where Rohit will be publishing a monthly column called the Non-Obvious Book Review and we will be co-branding our annual book awards program. Through this collaboration, we will be able to spotlight more of the world's best thinking to an even wider audience!

Also known as: non-obvious, Non-Obvious Company, The Non-Obvious Company