We are passionate about inspiring and encouraging people to see and believe that "it's never ever too late to follow your dreams". Then get those people to reach out to others to share the message, and encourage them in the same way. By doing so, we drive a change that gives each of us purpose, hope and connection with others...
Our original goal was to reach 20 million people with that message but when we hit that goal we bumped it up to 50 million. It consumes and drives our team.