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The power of a domain name is limitless. It is bigger than the biggest mall; bigger than the biggest factory; bigger than the biggest country... If you don't use an easy-to-spell and easy-to-remember .com domain name, you will lose a lot of your efforts, money and hard work by leaking traffic to various other extensions and competitors, day after day, EVERY DAY, for as long as you are in business... Today, your Domain Name & website are the lifeline of your business. It is more important than any single other asset you and your business can own.