Teams of 2 - 4 students join together to create a business plan or a non-profit service that demonstrates the essential skills for bringing an idea to life: entrepreneurial skills, innovation, critical thinking, problem solving, language ability, and presentation. Each team comes up with a business plan and presents a recorded pitch that is maximum 3-minute long. Each team needs to have at least one adult mentor - for example their teacher or a local entrepreneur. The AEC is conducted in English only.