IRIT CANADA - Key Persons


Amin Samra

Job Titles:
  • Specialist and Consultant
Amin Samra (Specialist and Consultant) is a professional agricultural engineer, specializing in soil, irrigation, and mechanization with more than 30 years of academic, technical, commercial, and managerial experience. Being involved in municipal, large development water management projects in Canada, the USA, and the Middle East, Amin acquired expertise in water use projects study, planning, design, strategic implementation, and management. Amin possesses hands-on, proven experience in climate-plant-soil water relationships, surface water quality management, monitoring networks, data analysis, and conceptual planning.

Isaac (Itzik) Mashiack - Founder

Job Titles:
  • Founder
has 27 years of experience with international business development across Canada, USA, Europe, and the Caribbean in the fields of Water Distribution, Agriculture, Landscaping, Irrigation, and Greenhouses. He holds a diploma in Agricultural and Water Technology from Mikve Israel College in Israel as well as Irrigation Management and Financial Management Certificates from the Israeli Ministry of Agriculture. Itzik devotes part of his time as a peer navigator to a not-for-profit organization that helps and supports people who face barriers to employment in Alberta, Canada.

Marnie Krell

Job Titles:
  • Marketing and Communications Advisor
Marnie Krell (Marketing and Communications Advisor) is a marketing, communications, and public relations professional with over ten years of progressive experience. With a proven track record of advancing and managing brand strategies and achieving business goals, she produces strong results from integrated marketing and communications plans.

Roshan Water

Job Titles:
  • Industry Partner

Smart Lean

Job Titles:
  • Industry Partner