ABBY MCBETH

Concept and produce a variety of creative content for the Pandora brand on paid/owned channels while managing a team of freelance/full-time writers. Pitch/create custom on-platform content for strategic media partners in Automotive, CPG, Electronics, QSR, and Financial Services sectors. Maintain a consistent voice and tone while adapting for channel best practices across CRM/email, DR, video, and social.