PROFESSOR MOHAN

My book is about a new paradigm for competitive strategy, essential for industrial era legacy firms to remain relevant in the new digital era. For decades, legacy firms have anchored their competitive strategy on products and industry characteristics. These approaches are getting outdated. This book offers a modern perspective of competitive strategy that is anchored on data and digital ecosystems. Its contents include the showcasing of data's enlarged role in modern business, a fresh conceptualization of digital ecosystems tailored to the needs of legacy firms, along with new frameworks that show how digital ecosystems can amplify the power of data for competitive advantage. I highlight the significance of interactive data, and why it is more powerful than episodic data that most legacy firms currently use. I present digital ecosystems as a combination of production and consumption ecosystems. Production and consumption ecosystems can help a legacy firm unlock the value of data at..