SOPHOMORE

Exploring different corners of a client's industry, company, competitors and customer segment, we learn everything we need to know in order to confidently carve out the white space-identifying the opportunities to best meet a client's brand and content strategy goals. During the GAME PLAN phase, we define our objectives, our audience, and what channels or media that best meet the client's goals. We balance blue-sky goals with budget-feasible KPIs in order to manage expectations and set ourselves up for success... During the creative phase, we come up with the concepts and ideas that will best bring the content strategy to life. We then further refine our creative direction based on client feedback to fully paint the picture of the end result, ensuring the best possible content executions within the scope of work.

Primary location: Toronto