OGILVY - Key Persons
Job Titles:
- Managing Director, EMEA, Ogilvy Consulting
As Managing Director, EMEA, Ogilvy Consulting and Chief Consulting Officer, Ogilvy UK, Ann leads the strategic consulting team in the UK and in Europe, based in London. Ann develops marketing, digital and CRM strategies for brands in financial services, technology, and FMCG, working with clients such as TD Ameritrade, American Express, SAP, Cisco, Unilever, and Nestlé. Ann also established Customer Experience Planning as a discipline in Ogilvy Paris where she worked with clients like IBM, Nestlé and Louis Vuitton. She has embraced the complexity of modern marketing throughout her career, co-creating Ogilvy's proprietary Customer Engagement Planning methodology and IP. Prior to joining Ogilvy Consulting, Ann worked for what is now Kantar Consulting/Futures, developing and using qualitative and quantitative consumer research to inform long-term marketing and brand strategy scenarios for clients including Lloyds TSB. Following this she worked in brand and advertising planning for JWT and in Digital Media at Mindshare. Ann holds an MBA from Université Pierre Mendès-France (Grenoble II).
Job Titles:
- Chief Executive, Ogilvy Consulting, Worldwide
- Worldwide Chief Executive of Ogilvy Consulting
As Chief Executive, Ogilvy Consulting, Worldwide, Carla leads Ogilvy's global strategy and innovation consultancy, which provides global advisory services at the intersection of Brand, Growth, Digital and Innovation. She is also the worldwide Chief Digital Officer of Ogilvy and leads the Ogilvy Wellness practice globally. Carla is a member of Ogilvy's Executive Leadership Team. Prior to founding Ogilvy Consulting in 2012, Carla began her Ogilvy career in client management on IBM, driving the global digital and demand generation work. She assumed North America digital leadership as President of OgilvyOne in 1998 and was appointed Co-Chief Executive Officer, Ogilvy North America in 2005. Carla has received awards across categories including being named Advertising Age's "Woman to Watch" in 1999, "Advertising Woman of the Year" by AWNY, the YWCA's "W" award for her efforts to eliminate racism and empower women in the workplace, and was selected as one of Working Mother magazine's "Advertising Working Mothers of the Year." Carla was also the first-ever female jury chair of the Cannes International Festival of Creativity in 2001. She serves as a Board Director of Caleres, and is also on the Board of Directors of the Edgewell Personal Care Group. She is a former Board Director of Unica and Dress For Success. Carla holds a BA in humanities from The University of Chicago.
Job Titles:
- Founder of the Ogilvy Center for Behavioral Science, Explains "Vaccine Hesitancy" and Read More
- Founder, Ogilvy Center for Behavioral Science
As founder of the Ogilvy Center for Behavioral Science at Ogilvy Consulting, Chris works to boost the effectiveness of every client engagement through applying a deep understanding of the "Real Why" of human behavior. His work also decodes the "Hidden Who" of individuals at scale using proprietary new lenses of personality trait science, worldviews, and thinking styles. Previously, Chris served as Global CEO and Chair of Ogilvy Public Relations, and served two terms as the public relations industry chair. In his first career, he worked as a top news media executive at the Wall Street Journal and CNBC for more than 20 years. Chris has been honored with a Rockefeller Foundation Bellagio Residency as well as earned four annual Atticus Award honors (the highest thought leadership award among the more than 360 companies that make up WPP). He was named a "Top 25 Innovator" in the U.S. and named to the Hall of Fame by both Campaign Asia and ICCO (International Communications Consultancy Organization). He was elected life member of the Council on Foreign Relations in 2010.
As Executive Partner, Ogilvy Consulting, Asia, Jerry oversees Ogilvy's strategy and innovation consultancy across the region. Importantly, he also helps drive Asia's digital transformation practice. Jerry has spent his career in the agency business, blurring the line for better integration: above-the-line, below-the-line, through-the-line. His philosophy is that there are only two lines that matter: the "deadline" and the "bottom line. Jerry believes that marketers today need to understand how to optimize total customer contribution. This means looking beyond transactions and lifetime value to include network value, advocacy and collaboration. His mission is to replace established marketing practices with a value continuum built on authenticity and remarkable brand and customer experiences. Prior to joining Ogilvy Consulting, Jerry, a pioneer in Internet Marketing, worked and consulted to many leading organizations and technology companies in the 90s. Jerry joined Ogilvy in 2000 and has since held a number of local and regional roles. Jerry is a Fellow of the Institute of Direct and Digital Marketing, a Member of the Chartered Institute of Designers, an Advisory Board Member of the Open ROADS Community and a member of the CMO Council. Jerry holds a BA in Information Graphic Design from the University of Westminster.
Ogilvy worldwide CMO Lauren Crampsie on agency ‘refounding': ‘The harder work begins today'
Job Titles:
- Managing Director
- Managing Partner of Digital Transformation for Ogilvy Consulting
As Managing Partner of Digital Transformation for Ogilvy Consulting, Peter focuses on building business value and navigating clients through digital strategy, transformation and innovation. He joined Ogilvy in 2012 to lead the Social@Ogilvy Atlanta group and most recently served as the Social@Ogilvy Managing Director, North America. Peter has led global digital and social transformation programs for Merck, Darden Restaurants, Molson Coors Brewing Company, and UPS. With over 15 years of experience, Peter has developed deep digital business and marketing experience in web development, search marketing and optimization, social, applications and content management. Prior to Ogilvy Consulting, Peter was client-side at The Coca-Cola Company where he co-developed their global social media marketing program and led digital strategy for World Cup and Olympic activations, - he also held senior positions at digital shops; The Dachis Group, Reprise Media, iCrossing, Armchair Media and enterprise software firm - Software AG. Peter is engaged in thought leadership and has presented at SXSW, ExactTarget Connections, AdTech, AARF and 4As. Peter is an active member of the WPP Digital Advisory Board, a committee member in the American Association of Advertising Agencies and is a founding member of Social Media Club. Peter holds degrees in Kinesiology and Business from California State University, Long Beach.
Job Titles:
- Managing Partner, Latin America
As Managing Partner, Latin America, Ogilvy Consulting, Ranjiv manages overall consulting engagements for clients in Latin America, with projects in Colombia, Mexico, Argentina and Chile. Ranjiv works on major brand engagements in most markets in Latin America, particularly in the airline, telecom, CPG and financial services industries. Ranjiv is the Chief Strategy Officer for Ogilvy Latin America and also is the Latin America lead for the Digital Transformation, and Customer Engagement and Commerce practices in the region. Prior to Ogilvy Consulting, Ranjiv worked as Strategy Consultant for FutureBrand NY and Chile, where he focused on brand strategy and implementation for clients like LATAM and Concha y Toro. As a consultant and analyst at Futurebrand NY, his focus was on identifying competitive opportunities and strategic analyses for various industries. Ranjiv has worked regionally for Unilever, Mondelez, Coca Cola, Sony, SCJ, Merck and Pfizer. He holds a BA in Business Administration, with a minor in Biology from the University of Puerto Rico and an MBA from Kellogg at Northwestern University.
Job Titles:
- Global Director
- Partner, Brand Innovation & Head of Global Business Operations
Spencer is Global Director, Business Operations, Ogilvy Consulting. A tenured brand strategist, he helps evolve iconic brands to make them more modern and relevant. He also helps to establish brands for net-new companies and categories. He has worked across multiple sectors, from fashion and finance to beverage and technology. His expertise is in brand purpose, positioning, product innovation, creative management and strategic communications. In his Business Operations capacity, he oversees Ogilvy Consulting's marketing, business development function, capability and regional expansion, thought leadership, and day-to-day operations.
Previously, Spencer served as Marketing Director at Lippincott with a focus on Thought Leadership. Spencer also served as a strategy & transformation associate at Capgemini Consulting where he was instrumental in the largest new business win in the firm's history.
Prior, Spencer spent time in politics as a press secretary and fund-raiser. He served as chief fund-raiser to Hillary Clinton during her first presidential run. Spencer also worked with New York City on the World Trade Center development, creating a multipronged communications strategy, ranging from traditional media to a first-of-its-kind digital media engagement effort. He successfully led the transformation of the renaming of the former World Trade Center central facility from the Freedom Tower to One World Trade Center.
Spencer remains active in a variety of philanthropic initiatives. He is a cum laude graduate of the University of Pennsylvania, from which he received a B.A. in communication & public service. He holds an M.B.A. with distinction from the Ross School of Business at the University of Michigan.