ENVIRONICS RESEARCH - Key Persons
Job Titles:
- Vice President
- VP - Health & Wellness
Ahsan brings close to 15 years of experience in healthcare market research, working with a wide range of clients, including non-profit organizations and manufacturers. He works with clients to design and execute custom market research studies; this has exposed him to a variety of quantitative and qualitative market research projects and methodologies. He has extensive experience with market understanding and brand assessment studies, delivering research-based recommendations for strategic and tactical planning purposes. He has also led brand planning workshops for clients, to help them convert research findings into actionable tasks.
Job Titles:
- Senior Research Associate
Job Titles:
- Senior Research Associate
Job Titles:
- Project Manager
- Research Analyst
Job Titles:
- Research Associate
- Research Associate / Public Sector
Annika is a detail-oriented researcher with a knack for drawing out themes and finding the story in quantitative and qualitative research. Her background in business and marketing provide a strong foundation for carrying out meaningful analyses, impactful reports, and strategic recommendations. Her work with Environics has allowed her to gain exposure to a wide variety of sectors and build her skills in the design and implementation of market research projects.
Annika's international experience (studying and living abroad in Italy, France, Finland) has fostered an open-minded approach to understanding diverse markets and consumer behavior. She is adept at connecting with people and leveraging interpersonal skills to gather insights. Annika thrives in dynamic, fast-paced environments and constantly seeks opportunities to develop skills and knowledge.
Dr. Watson joined Environics in June 1988. In addition to his management and strategic responsibilities, his activities currently involve socio-cultural research as part of Environics' Social Values practice. This work has covered North America, Europe, Asia and South America. It focuses on a range of applications including the new meaning of brands and communication technologies in our day-to-day lives, and evolving social trends as they broadly affect the marketplace. He has overseen a wide range of projects involving tourism, health and wellness, technology, education, energy, natural resources, and transportation.
Dr. Watson is a frequent speaker at seminars and conferences, and regularly briefs senior officials in government and industry on current and emerging issues. He serves as president of the Marketing Research and Intelligence Association (MRIA). He is a past-president of the Canadian Association of Market Research Organizations (CAMRO), and a past-director of the Canadian Survey Research Council (CSRC). He is president of the International Research Institutes based in Switzerland and is also a member of ESOMAR, the World Association of Marketing Research.
Dr. Watson holds the Marketing Research and Intelligence Association's Certified Marketing Research Professional (CMRP) designation, and a PhD in environmental studies from Pennsylvania State University.
Job Titles:
- Vice President - Cultural Markets & Financial Services / Financial Services
- VP - Cultural Markets & Financial Services
Bernice Cheung brings almost 20 years of marketing research and management consulting experience from various industries, including financial services, consumer goods, retail, and healthcare. She help clients with both qualitative (in-person & online focus groups, in-depth-interviews) and quantitative (surveys, in-person intercepts) market research. She enjoys helping clients with customer valuation, segmentation, targeting, brand studies, and product & ad testing studies.
At Environics, Bernice leads the Syndicated Group Plan Sponsor Study, an annual quantitative study that examines group plan sponsors' perception on group health, retirement & savings providers and their decision making process. In addition, she leads the Syndicated FinTech Study, which examines Canadians' view of Financial Technology offerings and demand for innovation. She also enjoys consulting with clients on a variety of interesting business challenges and creating custom solutions for them.
Bernice is a frequent speaker at conferences, specializing in insights about the lucrative newcomers consumer segment. As a result, she has consulted with over 80 CPG and retailers and often appears in the media to speak and write about the lucrative Canadian ethnic market. She has appeared in both mainstream (The Globe and Mail, Toronto Star, Canadian Grocer, etc.) and ethnic media (Fairchild TV, OMNI TV, Sing Tao, Ming Pao, etc.). Her cultural markets work is supported by her experience in moderating robust discussions both English and Cantonese.
A member of the Environics Research Group since 2015, she received her MBA from Ivey Business School, with a concentration in marketing and strategy, and an Honours Bachelor of Commerce degree with distinction from DeGroote School of Business.
Job Titles:
- Director - Mobility Services
Job Titles:
- Senior Research Associate
Job Titles:
- Director - Mobility Services
Job Titles:
- Group VP - Financial Services
Job Titles:
- VP - Public & Corporate Affairs
Job Titles:
- Director - Digital Innovation
Job Titles:
- Senior Research Associate
Job Titles:
- Director - Financial Services
Job Titles:
- Director - Advanced Analytics
Job Titles:
- Senior Research Associate
Job Titles:
- Junior Marketing Coordinator
Our co-founder Michael Adams was honoured in 2017 with an appointment to the Order of Canada for his leadership in public opinion research, and for his insights into Canadian values and identity.
With many Canadians wondering whether the xenophobic populism ascendant in other Western democracies was likely to gain broad social support and political power in Canada, Michael Adams assembled an evidence-based picture of Canadian dynamics in Could It Happen Here? Canada in the Age of Trump and Brexit.
Michael Adams graduated from university during a recession. With job offers for new graduates scarce, he and two co-founders, David McFadden and John McNaughton, launched a company grounded in their academic interest in studying social issues. A subsequent partnership between Michael Adams and Derek Ruston helped Environics build its strength as a business. This balance - between curious exploration and commercial success - remains central to Environics' culture.
Expertise
Social Values
Job Titles:
- Senior Research Associate
Job Titles:
- Senior Research Associate
Job Titles:
- Director - Digital Services
Job Titles:
- Director - Strategy & Design
Job Titles:
- Senior VP - Corporate & Public Affairs
Job Titles:
- Senior VP - Market Strategy
Job Titles:
- Senior Research Associate
Job Titles:
- Director - Market Strategy
Job Titles:
- Group VP - Corporate & Public Affairs
Job Titles:
- Director - Consultation & Engagement
Job Titles:
- Senior VP - Health & Wellness
Job Titles:
- Director - Financial Services