BTD

After studying economics in Munich, I founded in 1997, when the monopoly of Deutsche Telekom fell, together with partners the BTD Group. Soon BTD became the leading b2b telecommunication sales agency selling leased lines, mobile phone framework contracts and other carrier products. We acquired some other companies and rapidly BTD expanded and offered their own IT services, opened data centers, a callcenter service and finally a new media agency... Over the years we helped dozens of clubs, leagues, stadia and rightsholders to develop higher or new values out of their existing rights and facilities, especially in the field of naming rights and data- and sponsorship deals. I had the pleasure to work with the most iconic and well-known brands in the sports industry such as Juventus, FC Barcelona, UEFA, FIFA, DFB, Bundesliga, RedBull and many more. I was lucky enough to not only witness but be a part of the enormous financial potential the IT and data business brought to the world of..