ATS TRAFFIC - Key Persons


Amrik Birk

Job Titles:
  • Member of the Management Team
  • VICE PRESIDENT of FINANCE
Amrik joined ATS Traffic in January 2017 as the Director of Finance. In addition to his experience in finance and leadership, Amrik holds a CPA, CA and a Masters of Professional Accounting from the University of Saskatchewan. He soon joined the Executive team in 2019 as the VP of Finance. Originally from Victoria, BC, Amrik enjoys mountain biking, cooking, cross fit, and spending time with his wife and two children.

Bill Croteau

Job Titles:
  • Director, on Street Services - Calgary

Bobby Cantera - CEO

Job Titles:
  • Chief Executive Officer
  • Member of the Management Team
Bobby joined the ATS Traffic team as the COO in 2019 and was named CEO in April of 2020. In his time at ATS Traffic, Bobby has spearheaded developments in safety, business intelligence, application deployment, and continuous improvements. He has over 20 years of experience in operational leadership, safety, and quality assurance. He holds a Lean Six Sigma Green Belt and is a passionate advocate of using the Lean methodology to improve processes and provide superior quality and service.

Colin McCarten

Job Titles:
  • Member of the Management Team
  • Executive Vice President of Sales and Marketing
Colin started at ATS Traffic in July of 2017 as the Director of Sales for Alberta. With a robust career and extensive experience in Executive Leadership, Sales and Marketing, Colin joined the Executive team in 2018 as the EVP of Sales and Marketing. Colin is a U of A Golden Bears Hockey Alumni and enjoys spending time on his rural property with his family, which includes his wife and two children.

Janet Semeniuk

Job Titles:
  • Member of the Management Team
  • VICE PRESIDENT of HUMAN RESOURCES
Janet joined ATS Traffic in October 2017 as the Director of Human Resources. She brings over 20 years of human resources and leadership experience in a multitude of environments including manufacturing, sales and engineering. A country music enthusiast, Janet's outside interests include her family and watching her boys play baseball, getting in a round of golf, and traveling to warm destinations in winter. In April 2019 Janet was appointed to the Executive Leadership team as the Vice President of Human Resources.

Kevin Waddell - COO

Job Titles:
  • Director of Operations
  • Member of the Management Team
  • VICE PRESIDENT of OPERATIONS
Kevin started at the Edmonton rental division in 1990. After several transfers and promotions to management positions, he became vice president of On-Street Services in 2015 and then vice president of Operations in 2017. Kevin has really enjoyed his time working for ATS. When he isn't working, Kevin enjoys downhill skiing, woodworking, travelling, fishing, and volunteering.

Kyle Hirschkorn

Job Titles:
  • Director of Business Development

Lorne Hooper - Founder

Job Titles:
  • Founder
  • Member of the Management Team
Lorne started ATS with the first battery-operated barricade lights and a team of dedicated, hardworking employees. Under the guidance of the second generation, ATS is still gathering good people to deliver an honest product and quality service. Fifty years later, Lorne is very proud of what ATS has become.

Ross Parks

Job Titles:
  • Director of Operations - Northern Alberta

Steve Ennis

Job Titles:
  • Member of the Management Team
  • Executive Vice President of Intellitrafik
Steve is a 10-year ATS veteran with a background in software sales. He is genuinely interested in moving traffic from point A to point B and is excited about technology's inevitable industry disruption. Steve enjoys playing sports (hockey, football, and golf) and guitar in his spare time.