INFINITY NATION - Key Persons


Al Keck - CEO, Founder

Job Titles:
  • CEO
  • Founder
  • Our Founder and CEO
Al has worked closely with leading brands such as Reader's Digest, Rapha, eBay, Graham & Green, Weird Fish, Cass Art, and Trekwear to name a few. By partnering with his clients he has planned, implemented and redeveloped their online marketing strategies to make them work smarter, propelling their overall online revenue and ROI. Through Al's digital leadership, Infinity Nation has received a number of awards. Most recently, Infinity Nation won the Digital Performance Award at the DIRECT COMMERCE INNOVATOR AWARDS 2019 But it's not all work and no play. Al also regularly contributes to the community. He has raised over £14K for Winston's Wish, Parkinson's UK, United Foundation, and a local primary school by participating in charity cycles. Al is also a regular sailor − competing whenever he can in between time with his son and daughter. , started his ecommerce journey working on a brand-new ecommerce venture for a large Outdoor Clothing company, taking the lead in the creation & implementation of their first online channel. Al went on to manage the ecommerce operations for many major brands before his entrepreneurial spirit took hold, and led him to start his own business, ‘toinfinity' (known today as Infinity Nation). Al's desire to create a Digital Marketing Agency that listened and collaborated with its clients led to the core values we hold today.

Cristina Foreman

Job Titles:
  • Account Manager
Cristina has 10 years' experience working in busy digital agency environments. She has a breadth of tactical knowledge in PPC, SEO, display, affiliates and social media as well as a sound understanding of website development, optimisation and tag management. She possesses experience in solving problem statements across both B2C and B2B audiences in a variety of sectors including financial services, retail and charities. Her passion lies in surpassing her client's performance expectations and most of all building lasting relationships. Cristina is a mum to two mad little ladies and is therefore adept in crisis management and multitasking.

Danielle Sheppard

Job Titles:
  • Client Services Lead
Danielle's career in marketing started nearly 10 years ago, but it was in Digital Marketing where she found her passion. Danny worked for over 8 years for one of the UK's largest independent Digital Media agencies honing her skills across a range of industries including Financial Services, Not for Profit and FMCG. Seeking a new challenge following her return to work after the birth of her son, Danielle has joined the Infinity Nation client services team. Danny loves people and prides herself on building strong relationships with her clients, getting under the skin of their business and delivering campaigns which deliver ROI.

Ffion Kelly

Job Titles:
  • Head of Paid Media
Ffion's career in digital started in 2016 after graduating from Cardiff University with a degree in Psychology. She pursued a career in marketing as a member of the media planning and buying team at a fast-paced digital marketing agency. There, she worked on a range of financial, FMCG and charity clients across a multitude of digital platforms gaining her a solid and varied base of experience and knowledge. She then was offered the role of Digital Marketing Manager at an agency that specialised in luxury, boutique hotels, where she gained more experience in digital strategy and paid search in particular. She joined the Infinity Nation team as a PPC Executive, working within the delivery team to grow the channel offering and progressing to become our Media Manager. Juggling busy agency life, alongside captaining her local hockey team, ongoing activity to raise money for WWF and training her new puppy; multi-tasking comes naturally to Ffion.

PPC Experts

Job Titles:
  • SEO Professionals

Sam Smith

Job Titles:
  • SEO Manager
Sam's career in the creative and marketing world started almost 9 years ago, and during his career has worked on projects for world recognised museums through to industry leading Trade Federations and everything in-between. Over the last two years, Sam has been proactively developing a strong set of digital marketing and SEO skills. The driver behind this was seeing the impact of his labour generating change for his clients.

Stacey Wilson - COO

Job Titles:
  • Chief Operating Officer
Stacey's career in digital started 15 years ago, working for a large independent digital and direct marketing agency. Having worked with a huge range of clients, across markets including financial services, ecommerce, travel, consumer tech and B2B, she joined the Infinity Nation team in 2019, heading up client services and consulting with prospective clients. Her appetite for improving internal operations and demonstrated success at building long-standing and fruitful client relationships saw her promotion to COO in 2022. Stacey has a real passion for digital marketing and team mentoring. As COO, Stacey oversees client and delivery operations; ensuring we have the ideal team, strategy and process mix in place. Our ambition is to grow; attracting and retaining the best talent is crucial in our quest to exploit every opportunity for client growth and keep our clients ahead of their competitors.