ILLUMINATE - Key Persons


Ann Rhodes

Ann has decades of experience in both clinical and administrative settings. With an extensive background in hemodialysis...

Brandon Long

Job Titles:
  • Vice President of Client Experience
Brandon Long is an ambitious and experienced business leader with a passion for creating clarity and alignment to a worthy mission, and rigor toward positive results. Brandon began his professional career implementing infrastructure for Enterprise Health Records. After that, he worked with large academic and for-profit health systems to purchase, install, and maintain enterprise healthcare solutions. Over the course of his career, his enthusiasm for creating products that revolutionize medical diagnostics using Artificial Intelligence techniques grew. In his current role, Brandon has put his diverse range of skills to good use. He is responsible for ensuring Illuminate's clients receive exceptional experience and value to discover, track, and treat diseases within their communities.

Charlene Gist

Charlene has more than 25 years of critical care experience spread between ICU, PACU, and Cardiac-Vascu...

Cole Erdmann - CEO

Job Titles:
  • CEO
  • Member of the Associate Leadership Team
  • Board Member for the Advocate Cerner Collaboration
In his role as CEO, Cole Erdmann is focused on leading Illuminate's go-to-market strategies and business operations. Cole graduated from William Jewell College with an international business and language degree. He received his master's in business administration from Rockhurst University. He is a passionate servant leader with non-profit roots. During his career, he has focused on driving real outcomes that have an impact on the lives of patients and clinicians. Cole's most recent experience was with Cerner Corporation where he worked in all venues of care delivery and all major market segments within the health care industry. This included leading product strategy for new market entry for the life sciences division. Cole also led many major initiatives focused on driving growth and establishing the foundations of new businesses, and he led the Advocate Cerner Collaboration-a joint venture with Advocate Aurora Health Care focused on development advanced analytics to support accountable care organizations. Cole has served as a board member for the Advocate Cerner Collaboration and was a named member of the Missouri Health Network.

Daniel Siegal

Job Titles:
  • Clinical Advisor
  • Clinical Board Advisor
  • CMO for Henry Ford Innovations
  • Vice - Chair and Associate Professor of Radiology at Henry Ford Hospital
Daniel Siegal, M.D. is Vice-Chair and Associate Professor of Radiology at Henry Ford Hospital. Dr. Siegal received his undergraduate degree in Computer Science from Dartmouth College. He received his MD from the State University of New York at Stony Brook and completed his diagnostic radiology residency and MSK radiology fellowship at Beth Israel Deaconess Medical Center. Dr. Siegal has extensive experience applying informatics and IT tools to improve clinical and operational workflows. Dr. Siegal is also CMO for Henry Ford Innovations, where he reviews and evaluates new technologies and solutions, looking for solutions that can positively impact the future of healthcare. He also co-founded Navv Systems, a software company commercializing a novel infrastructure-less platform for indoor GPS in healthcare and beyond.

David F. Bradshaw

Job Titles:
  • Board Advisor
  • Managing Partner of WayPoint Healthcare Solutions
David is an experienced, versatile C-suite leader in healthcare who has capitalized on digital transformation to lead both integrated health systems and health IT vendors for over 30 years. He tarted his career at IBM in the healthcare vertical and was recruited by his client to become the CIO of Memorial Hermann, a large integrated health system located in Houston. He held that position for 20 years. While there, he was also tapped as the EVP and Chief Strategy Officer to lead marketing, strategic planning, and assumed operational responsibilities for ambulatory services and the ACO/Health Plan. Most recently, David left Cerner Corp (CERN), a Fortune 500 EMR company. For 3 years, he led the Consumer and Employer Strategic Business Units focused on building software and services that allowed health systems to engage with consumers, patients, and employees in support of improving their own health status. David is currently the Managing Partner of WayPoint Healthcare Solutions, a boutique healthcare advisory business assisting both health systems and health IT vendors. He resides in Houston, and is married to Jennifer, his wife of 34 years. Both are graduates of Texas A&M and together - they have raised 3 boys. David enjoys being outdoors including saltwater fishing, bike riding, and golf.

Dimitri Zarboulas

Job Titles:
  • Board Advisor
  • Senior Advisor
  • Senior Board Advisor
In his role as Senior Advisor at Illuminate, Dimitri is focused on product excellence and thrilling our clients...

Dr. Lamia Youseff

Job Titles:
  • Board Advisor
  • Board Technology Advisor
A computer scientist, technology leader and business executive, Dr. Lamia Youseff has held leadership positions in Fortune 10 companies and taught AI, cloud computing, technology transformation, and leadership at top Computer Science and Business schools. Dr. Youseff earned her Ph.D. in computer science from UCSB in 2009 before joining MIT as a Research Scientist (Postdoc). She also holds a Master's degree in Business Management Sciences from Stanford Graduate School of Business. In 2011, she joined Google Cloud Platform to build and scale Google cloud. Next, she joined Microsoft Azure as a principal, working with large scale enterprise customers to migrate to the cloud and reporting to top Microsoft executives. Then, she joined Facebook to lead the ML platform program team. Today, Dr. Youseff teaches at Stanford Graduate School of Business and Stanford Computer Science Department as a visiting research scientist and lecturer.

Dr. Mark Perry

Job Titles:
  • Board Advisor, Associate Professor of Radiology at KUMC and Section Head of Oncologic Imaging
Mark Perry, MD, has practiced Diagnostic Radiology for 30 years including 20 years in private practice and 10 years in academic radiology at the University of Kansas Medical Center (UKMC) serving as the Section Head of Oncologic Imaging. He received his MD from Washington University School of Medicine and remained there for his Diagnostic Radiology residency at the Mallinckrodt Institute of Radiology serving as Chief Resident his final year. He also performed his Abdominal Imaging Fellowship at the Mallinckrodt Institute. As a clinical board advisor, Dr. Perry helps develop new ideas for improved patient care using Artificial Intelligence for the detection of cancer and other diseases which may otherwise go undetected or lost to follow up. Dr. Mark Perry has practiced Diagnostic Radiology for 30 years including 20 years in private practice and 10 years in...

Grant Johnson

Job Titles:
  • Chief Revenue Officer
  • Member of the Associate Leadership Team
Grant Johnson is a passionate and experienced healthcare technology leader focused on growing businesses through sales...

Jonathan Mates

Job Titles:
  • Physician
  • Clinical Board Advisor
Jonathan Mates, MD, is a physician, informaticist, and leader, with over 19 years of experience in clinical care, healthcare technology and operations. He received his MD from University of California at Davis, completed his radiology residency at Henry Ford Hospital, and performed his Abdominal Imaging and Radiology Informatics combined fellowship at the University of Pittsburgh. Dr.Mates has spent much of his career serving various roles at Kaiser Permanente, the largest vertically integrated healthcare system in the US, as a physician leader and practicing radiologist. As a clinical board advisor, Dr. Mates helps us develop new insights on how Illuminate solutions can meet the patient care and business practice needs of enterprise radiology practices. Dr. Mates is a physician, informaticist, and leader, with over 19 years of experience in clinical care, healthcare tech...

Julia Chapman

Job Titles:
  • Clinical Board Advisor
Julia Chapman, M.D. is a board-certified, fellowship trained gynecologic oncologist with Sarah Cannon Cancer Institute located in Overland Park and Kansas City. She is affiliated with the network of HCA Midwest hospitals in the Kansas City metropolitan area. Dr. Chapman has more than 30 years of experience and specializes in diagnosing and treating cervical, ovarian, endometrial, and vulvar cancers. In addition, she also specializes in complex pelvic masses and difficult surgical cases. Dr. Chapman is passionate about teaching, learning, research, and professional leadership. She has served as an associate professor in Obstetrics and Gynecology and Gynecologic Oncology at The University of Kansas Health System. She has over 12 years robotic surgical experience and 26 years of laparoscopic surgical experience. Dr. Chapman earned her medical degree from the University of California-Irvine, where she also completed an ObGyn Residency. She went on to complete a Fellowship in Pelvic Surgery at Union Memorial Hospital. She then completed a Fellowship in Gynecology Oncology at the University of California, Irvine. She is an active member of the American College of Obstetrics and Gynecology Congressional Advocacy Group, the Kansas City Gynecological Society, and the International Gynecologic Cancer Society.

Matt McLenon - CEO, Founder, President

Job Titles:
  • CEO
  • Chief Innovation Officer
  • Founder
  • President
With more than 27 years in the health care technology space, Matt is the Founder and Chief Innovation Officer of Illuminate. His passion has always centered on solving problems. As a young boy, he and a neighborhood friend would visit garage sales to purchase small appliances and other mechanical items, then return home to take them a part to see how they worked. In high school during the early 1980s, a teacher mentor fueled his interest in PC programming - even turning a blind eye when Matt skipped classes to spend more time in the computer lab. At Kansas State University, Matt graduated with a Computer Science, Engineering degree in 1989. Matt joined Cerner Corporation and over the next seven years participated in the dramatic growth of the company as Cerner became a global leader in health care information technology. After a short detour outside the health care industry, his former boss, a vice president at Cerner, recommended the company hire Matt as a consultant to use his unique engineering skills to solve a productivity issue at the company. It was during this time that Matt discovered his entrepreneurial heart. A particular challenge continued to frustrate physicians and hospital decision makers, and Matt's lifelong passion for solving problems fueled a willingness to risk everything to meet it. In 1995, Matt co-founded Softek Solutions, Inc., a health care-focused software company based on a yet-to-be-proven idea. Matt and his team soon built a robust software solution for monitoring and managing one of the top electronic medical record systems in the industry. As CEO, Matt assisted in growing the solution into a multi-million-dollar company recognized worldwide for its continual commitment to turn customer requests into new functionality to maximize EMR productivity. During one of these fact-finding customer meetings, Matt discovered an unmet need in the radiology department which led to the creation of IlluminateĀ®, a search, notification, reporting and analytics application for electronic patient records. As the acceptance of Illuminate among radiologists, compliance directors and other medical professionals began to grow, Matt realized the needs of these audiences were different from the IT-centric software offerings at his then company. Softek Illuminate launched in 2016. As President and CEO, Matt has surrounded their growing list of top hospitals with a team of full-time engineering, implementation, and client support professionals. Why? Because future innovations depend on ongoing customer dialogue. An avid outdoorsman, Matt frequently visits his 85-acre farm where he unplugs and unwinds with his wife Mary and their family by hunting, fishing, and camping. Matt also serves as a Boy Scout leader and has seen his two sons successful reach Eagle Scout status and is currently helping his foster son accomplish the same. With more than 27 years in the health care technology space, Matt is the founder, President & CEO of Illuminate.

Meredith Hickerson

Meredith is a certified critical care nurse who brings multiple years of experience in delivering "hands-on" surgical...

Nicole Moayeri

Job Titles:
  • Clinical Board Advisor
  • Medical Director for Neurosurgical Oncology at Cottage Health
Dr. Moayeri is the Medical Director for Neurosurgical Oncology at Cottage Health in Santa Barbara, California where she currently focuses on neurosurgical care for patients with brain and spine tumors, epilepsy and cerebrovascular disease. She has extensive experience treating complex neurosurgical diagnoses starting during her neurosurgical residency atMassachusetts General Hospital Boston, then as an attending at Brigham and Women's Hospital, Harvard Medical School, and most recently as a neurosurgeon within Northern California Kaiser Permanente. She has an interest in applying Illuminate's technology to identify patient populations with neurosurgical diseases that require follow up and was excited to learn about the approach Dr. Steven Okuhn, Chief Medical Officer, was taking with vascular disease. Her goal is to use Illuminate to develop tools that can help deliver the best follow up and neurosurgical care.

Pamela Hazen

Pamela is an experienced critical care nurse with close to 20 years of experience in the acute care and clinic setting...

Peter A. Schneider

Job Titles:
  • Advisor
  • Clinical Board Advisor
  • Professor of Surgery
Peter A. Schneider, M.D. is a Professor of Surgery in the Division of Vascular & Endovascular Surgery at the University of California San Francisco. Dr. Schneider received his MD from the Johns Hopkins School of Medicine in 1983 and completed his general surgery residency and vascular surgery fellowship at the University of California San Francisco. As a clinical board advisor for Illuminate, Dr. Schneider contributes his in-depth knowledge of vascular disease and patient surveillance protocols to ensure the Illuminate Discovery360ā„¢ AAA multiphase solution continues to help integrated care organizations improve patient care, mitigate legal risk and uncover new revenue sources.

Richard J. Flanigan

Job Titles:
  • Board Advisor
  • Health Information Technology Leader
Dick is an experienced health information technology leader with over 30 years focused on using information and data to drive...

Steve Balof

Job Titles:
  • Board Advisor
  • Managing Director at Advanced Technology Ventures
Steve Balof has been the Managing Director at Advanced Technology Ventures since 1996. During this period, ATV invested more than $1.7B over five active funds and continues to manage two active funds. ATV's focus was on information technology, life sciences and cleantech. In 2018, Steve founded Twin Lakes Ventures.

Steve Baloff

Job Titles:
  • Board Advisor
Prior to his venture capital career, Steve founded and served as CEO of Worldview Systems, a successful venture-backed startup. Through a joint venture with Sabre Interactive, Worldview Systems created and launched Travelocity.com, the award-winning travel site. Steve also held executive positions in sales, marketing and general management with Covalent Systems, a venture capital-backed computer systems vendor focused on the graphic arts industry. His career originated in Booz, Allen & Hamilton's San Francisco and London offices, where he focused on strategy engagements for a variety of technology companies in the U.S. and Europe. Steve holds an M.B.A. from Stanford Graduate School of Business and a B.A. from Harvard College.

Steven Okuhn

Job Titles:
  • Chief Medical Officer
As Chief Medical Officer, Dr. Okuhn leverages technological innovation to optimize patient outcomes on a large scale...

Tate Kernell

Job Titles:
  • Member of the Associate Leadership Team
  • Head of Data Science
As the Head of Data Science on the Illuminate Discovery Platform, Tate leads the design and development...