HEREE.COM - Key Persons


Constantine Roussos - CEO, Founder

Job Titles:
  • CEO
  • Founder
Constantine Roussos is a Greek-Cypriot entrepreneur, musician, songwriter, engineer and producer. Constantine has engineered and produced albums by artists and bands that include A Family of Snail, Katie Quinlan, Some Change from US, A Pigeon's Rhythm and many others. Constantine publicly spearheaded the .MUSIC global music community-led initiative in 2008 to provide the global music community with a verified, trusted and secure .MUSIC domain name extension to create a safe heaven for legal music consumption, connection and engagement. Today, the .MUSIC Initiative is supported by music organizations with members who represent over 95% of global music consumed. Constantine earned a bachelor degree in Business Entrepreneurship and a minor in Music Industry at the University of Southern California in Los Angeles. He continued his education at Musician's Institute in Hollywood, becoming a certified music sound engineer. He continued his education at Pepperdine University in Malibu where he earned his MBA. His last educational journey was graduating from Harvard Business School's prestigious Owner-President Management program. Constantine has given presentations and spoken at prestigious universities as well as music and tech industry panels around the world, including ICANN, Harvard Business School, USC, UCLA, NYU, Georgetown University, Pepperdine University, Social Media Week, Internet Week, NARM, CMJ, Future of Music Coalition Summit, Popkomm, SoundCTRL and San Francisco Music Tech. Constantine has also been featured in major publications including the New York Times, Los Angeles Times, Washington Post, Billboard, Word Trademark Review, Hollywood Reporter, Bloomberg, New York Post and many others. Constantine has also won numerous awards, including the Top Business Plan award at USC and the Harvard Business School New Venture Competition Regional Finals Crowd Favorite award. Constantine also manages Roussos Group of Companies in sectors that include property, land and development, virtual real estate and e-commerce.

David Hazan

Job Titles:
  • Head of North America for Midem
  • Marketing Advisor
  • Senior VP Marketing for Putumayo World Music
  • Strategic Advisor
David brings with him over 25 years of experience within the entertainment, experiential and media sectors. David is the Head of North America for Midem and the Founder of DLH Strategic Marketing, a firm that helps organizations create and implement effective marketing. Current and previous clients include Xlrator Media, Festicket, Fest300, Ottawa Bluesfest, O'Cannabiz, and Canadian Music Week conferences. Hazan's music marketing experience includes senior positions at The Orchard, Universal Music Group, Warner Music Group, MTV Networks, Putumayo World Music, and Wind-up Records. At Wind-up Records, he was the EVP of Sales & Marketing, where he created and directed the marketing and release campaigns for multi-platinum Grammy winners Evanescence, as well as Creed, Seether, Finger 11 and more. Hazan has booked festival, arena, casino, theater, performing arts centers, and club engagements for artists including Melissa Etheridge, Paul Shaffer, WuTang Clan, Lil Kim, and the Jersey Boys original Broadway Cast. David speaks frequently as a moderator and panelist at leading conferences around the world. He started his career in Montreal as a drummer and bandleader. For over 25 years, David Hazan has conceived and executed strategic partnerships and entertainment marketing campaigns for his entertainment, digital, and brand clients such as theBizmo, Mobile Backstage, GigsWiz, AEG, TVT, Muze, Shout! Factory and Fearless Entertainment. David's extensive music marketing experience includes senior positions leading digital distributor The Orchard, Warner Music, MTV Networks, Universal Music Group, and Wind-up Records, where, as Executive VP of Sales and Marketing, he strategized and oversaw the marketing, touring and release campaigns for multi-platinum Grammy winners Evanescence. David directed all sales, marketing, touring, internet, and PR plans for platinum acts including Creed, Seether, and Finger 11.

Jason Schaeffer

Job Titles:
  • Legal Counsel & Director of Strategy
  • Operations & Legal Counsel
Since 1998, Jason has been practicing law and advising clients on Intellectual Property matters. After graduating from Fordham University School of Law, where he was Associate Editor for the Fordham Intellectual Property Law Journal, Jason started his legal career as a litigator for the Intellectual Property Group at White & Case LLP where he assisted Fortune 100 companies in protecting their trademark, copyright, and patent rights. Among other projects, during the "early days" of the Internet, Jason was responsible for implementing a trademark policing strategy on behalf of an international pharmaceutical manufacturer to protect its intellectual property in a widely known pharmaceutical product. He also assisted a national sport association with trademark licensing matters and trademark opposition proceedings as it expanded its operations internationally. Jason has represented some of the world's largest domain portfolio owners in protecting their valuable assets and has assisted many applicants participating in ICANN's new gTLD program. Most notably, he is assisting DotMusic Limited in its quest to become the community based registry for .MUSIC. In this capacity, Jason has participated in virtually every aspect of the new gTLD program and the business strategy and planning for DotMusic. Jason has been interviewed by the National Public Radio (NPR) Affiliate in Philadelphia regarding the launch of the new gTLDs, and he was recently interviewed by Popular Mechanics online magazine to discuss Net Neutrality issues facing Internet users in the United States. He identifies and works with strategic partners and investors, in addition to assisting the team in its development strategy to launch .MUSIC. Jason obtained his law degree from Fordham University School of Law in 1998, and he graduated cum laude from Temple University in 1995 with dual degrees in Philosophy and Political Science. He also served as a Director for the Fordham Law Housing Advocacy Project, and as a mediator in Queens County, New York. Before the advent of Instagram and Twitter, Jason was helping Fortune 100 brands like NFL Properties and Pfizer protect their trademarks and police their online presence. Over the past decade, he has worked in the domain name space as counsel and advisor to some of the largest domain name portfolio owners in the world. He also co-founded a digital marketing conference to help educate creators, startups and others on new TLD and other branding opportunities. Since 2011, Jason addressed nearly all facets of the ICANN new gTLD process, including, but not limited to preparing applications for new gTLDs, Legal Rights Objections, Community Priority Evaluation and Objections, Requests for Reconsideration and petitions to the ICANN Board. He has also worked with parties in connection with the resolution of nearly 10 string contentions, and with the sale of gTLDs. He remains active with ICANN by participating in working groups, and acting as a sub-chair to amend and improve rights protection mechanisms. His experience also includes securing the rights for another Domain Registry operator where he served as COO for that company. In that role, Jason was responsible for preparing and shepherding the application through the gTLD process; handing ICANN compliance matters; submitting an RFP and selecting the Registry Back-End Provider; building and managing global Registrar relationships; and sourcing and managing initial software design partners for a WordPress theme and plug-in development, and digital marketing partners to enable the company to launch. Since 2012, Jason has been part of the DotMusic Limited team working on its quest to run what will be a "game changer" - a safe, trusted, community based TLD for .MUSIC. He has utilized his legal and business experience to lobby and work to ensure that .MUSIC is able to operate as a Community based TLD. Today, he is primarily responsible for domain industry partner and ICANN relationships for the Company. He is excited to build out the .MUSIC Registry and Registrar distribution channels, and to select and work with the Registry's technical provider to ensure that Music Community Members will be able to register their own .MUSIC domain names. He is also working closely with technical and marketing teams to ensure that .MUSIC provides the Music Community with tools, protections, products and support they need to showcase and protect their music. Jason obtained his law degree from Fordham University School of Law in 1998, and he graduated cum laude from Temple University in 1995 with dual degrees in Philosophy and Political Science. He can be reached at Jason@music.us

John Styll

Job Titles:
  • Consultant
  • President / COO of Far Further LLC
John Styll is President/COO of Far Further LLC, which was a "community" applicant for the forthcoming .MUSIC top-level domain. John has more than 45 years of experience working with the music community in radio, publications, association governance, and new media. This multi-faceted professional history has given him a comprehensive understanding of both the business and artistic aspects of the music world. Prior to Far Further, he served as a consultant to music community organizations including SoundExchange and NAMM. He was the President and CEO of the Gospel Music Association (GMA) and the Christian Music Trade Association (CMTA). Those organizations provided education and networking conferences, media relations, advocacy, awards programs and more. During his nearly seven-year term he worked closely with all facets of the music business and also served as a member of the Music Community CEO Group. Prior to running these organizations, for 23 years John was the President and CEO of CCM Communications, a company he founded in 1978 and which published groundbreaking magazines such as CCM, The CCM Update, Youthworker Journal and Aspire. In 2001 and 2002, after selling his company, he served as publisher of the Life@Work Journal, a business magazine. John is an alumnus of Leadership Music. He also served as a founding member of the Nashville Music Council, which is co-chaired by the Mayor of Nashville. He was also a member of the National Academy of Recording Arts and Sciences, a member of the Board of Governors of the Nashville Area Chamber of Commerce and is a 2009 graduate of Leadership Middle Tennessee. He is an author and a speaker and continues to be quoted in newspapers, magazines, blogsand on radio and television. He has also received numerous gold and platinum record plaques for his assistance with the careers of top-selling music artists. He is a native of Southern California and majored in business administration and mass communications at Orange Coast College and California State University at Fullerton and currently resides in Nashville, Tennessee.

Joshua J. Myers - Chief Compliance Officer

Job Titles:
  • Chief Compliance Officer
  • Head of Enforcement
Joshua J. Myers is responsible for heading the Anti-Piracy and Intellectual Property (IP) Protection division at DotMusic. This includes Community member authentication and validation to ensure that registrants are verified members of the global Music Community, the logical alliance of communities related to music (Music Community Member Organizations). Joshua has also been involved with numerous start-up ventures, including Incurnet, a technology platform which ensures that legal content is protected online and is monetized on behalf of content creators and rights-holders. Joshua Myers has worked in the technology industry for more than 13 years. As an entrepreneur, director of development, and digital marketer, he has helped grow several startups, taking one Seattle company from 3 to 30 employees in the span of only 2.5 years. Since 2012, Josh has played an active role with .music, focusing outreach and on anti-piracy and the protection of intellectual property. As head of the Enforcement Division, he is working with the Dotmusic team to develop and employ technologies that will prevent cybersquatting, aid in the Validation of Community members, and create dispute resolution mechanisms to ensure the legality of content and its use . As a domain space manager of over 300 web properties, Josh saw the need for these systems while providing security, maintenance, and monitoring server activity to insure availability. He has worn many hats and seen many different perspectives within the tech field, giving him the ability to think outside the box when creating new solutions. Josh has also founded digitalvoice.agency which included web development and digital marketing services within the digital economy. He has successfully taken clients to the top of search pages, while building out solutions to meet their business goals. When Josh isn't working, he is either at the beach surfing, or studying new trends in anti-piracy within digital content. His goal is to protect the creativity of each and every person within the .music domain. By protecting the creation of new content, he hopes to protect the creation of new culture.

Loren Balman

Job Titles:
  • Consultant
Loren Balman is responsible forcharting new territories and creating new revenue and audience opportunities for artists, songwriters and music creators from anywhere on the planet. Prior to .MUSIC, Loren Balman was the founder and Chief Executive Officer of Far Further LLC, a global music community development company for the .MUSIC top-level domain. Balman is a 40-year veteran of the music and entertainment business who, possessing diversified corporate experience is one of its most talented leaders. Prior to Far Further, Balman was tapped for a Seattle based think tank, whose focus was the development of future business models within the entertainment and lifestyle industries. He was a co-founder of Squint Entertainment and founded Everland Entertainment, where he signed, developed and marketed the multi-million selling Veggie Tales 3D animation series. He was heavily engaged with the growth and development of Word Entertainment's mainstream distribution - first with the establishment of an agreement with A&M Records, and then for more than 10 years with Epic Records and Sony Distribution. Balman served as Word - Curb - Warner's Label Group President and was key in creating record breaking top line revenues and bottom line operating income. He served on the divisional executive staffs of ABC Publishing, ABC-Cap Cities, Gaylord Entertainment, and DC3 Entertainment. Balman has designed and executed hundreds of international marketing campaigns resulting in more than sixty million record sales including multi-platinum artists Amy Grant, Michael W. Smith, Six Pence None The Richer, Al Green, Point of Grace, Sandi Patti, and Jaci Velasquez. Balman has earned more than thirty Gold and Platinum records, a Grammy nomination, and five Dove Awards for production, photography, and art direction.

Paul Farkas

Job Titles:
  • Strategic Advisor
Paul served as counsel with dotMusic Limited's early participation and campaigning at ICANN 33 Cairo through ICANN 36 Seoul. A champion of new community TLDs, he also extended support for the original .nyc city TLD, as COO of ConnectingNYC. He co-organized and hosted the Master of Your Domain new TLD launch conference at Herrick Feinstein LLC in 2011. He is an entrepreneur, publisher and technologist based in NYC. Paul is co-founder of Athleisure Mag, a leading voice in active lifestyle by blending high fashion editorial, celebrity wellness and lifestyle features and reviews. It garners 22M+ impressions monthly and read on digital newsstands at luxury hotels and resorts, airlines, cruises and attraction hubs, as well as with its multimedia podcast network, Athleisure Studio. Past covers include music stars Gianluca Vacchi and Nervo, and features include John Bon Jovi, Steve Aoki, Desmond Child, Icona Pop, Nathan Morris, Kelsea Ballerini, A-Trak's Goldie Awards, The Life and Time$ of DJ AM, Mad Day Out - The Beatles, and Burning Desire: The Jimi Hendrix Experience. Prior, he co-founded SoCin, an early social TV conference, and was part of 2nd Screen Society. He was also Transmedia Director for NYC's largest connected art project, The Water Tank Project, shedding light on the import of global water conservation. He speaks regularly on social entertainment and connected lifestyle, including at AWE, CLSA, FIT, Flash Fwd, Internet Week NY, #SHIFT, SMW, SXSW and SVG League Tech Summit, and is a regular contributor to Luxury Daily on luxury brand best practices for new media and campaigns. He graduated from Hofstra University School of Law and is admitted to the NYS Bar.

Paul Zamek

Job Titles:
  • Business Partnerships
  • Chief Music Industry Liaison
Born in Cape Town, South Africa, Paul Zamek is a 40+ year veteran of the international entertainment industry. Paul is President/CEO of global technology & digital media solutions company, Zamek World Marketing, Inc. ZWM has performed a wide range of services for its clients, including entertainment marketing, licensing consulting, publishing and master catalog representation and procurement, branding strategy, new business development and sponsorship procurement. In addition to above mentioned services, the company has developed into the premier designer and manufacturer of bespoke USBs, specializing in the creation and development of custom, portable USB drives, which can be loaded with a variety of digital content. The company created custom drives for artists, brands and clients, including The Beatles, Bob Dylan, Willie Nelson, Lady Gaga, M.I.A, Coldplay, Tony Bennett, Paul Simon, Bon Jovi, Zac Brown Band, Louis Vuitton, the City of Memphis, Hunter Hayes, David Guetta Deadmau5, Juanes, Lady Antebellum as well as several more artists and brands. Paul served as President/CEO of European Multimedia Group Inc.(EMG), Co-President of RPM Record Group, and a member of the Board of Directors of the South African based Gallo Group. Paul also served as SVP of EMI (South Africa) and VP/General Manager of Capitol Records, (South Africa). Prior to his rise to the recording industry executive ranks, Paul worked in many areas of entertainment; his experience includes working as a concert promoter, booking agent, artist manager and owner of a retail record chain and has worked in various capacities for a long list of dignitaries and recording artists from around the world. Among others, the list includes Nelson Mandela, Archbishop Desmond Tutu, Elton John, Paul Simon, Dolly Parton, Lionel Richie, Tina Turner and the estates of Johnny Cash, John Denver, Frank Sinatra, Elvis Presley and Conway Twitty Paul pioneered the pet category with Warner Bros. Consumer Products by creating "Sylvester Thscoopable Cat Litter" as well as the successful brands "Road Runner Ice Melt" and "Twitty Bird Wild Bird Food- The Only Brand That Really Sings" with Conway Twitty. Among the corporate sponsorships and licenses that Paul has acquired are Remy Martin Cognac, Jim Beam, Jack Daniels, Miller Beer, Coca-Cola, Pepsico, Proctor & Gamble, Campbell Soup Company, American Airlines and South West Airlines. In 1997, he consulted the Swedish based multi media company, Modern Times Group (MTG) and assisted in the launch of their successful on line CD and DVD division, one of the first such services in Europe. In addition to performing artists, Paul's corporate client list continues with Apple Corporation UK, Yahoo Music, Mobile Entertainment Forum, AARP, ReedMIDEM Organization, Time-Life Music, Warner/ Chappell Music, Warner Music Group, General Motors, The Ford Motor Company, Wal-Mart Stores, Capitol Music Group, SONY Music, Curb Entertainment, Jive Records, Eagle Rock Entertainment, Atlantic Records, Universal Music Group, Virgin Records, ,CAA, ICM and William Morris Endeavor Entertainment. Paul's industry memberships include CMA, NARAS, LIMA. Paul is President/CEO of global technology & digital media solutions company, Zamek World Marketing, Inc and a Partner in DotMusic Limited. Since 2011 Paul has worked as part of the DotMusic Limited team in liaising with and solidifying the support of the many trade organizations representing every facet of the global music community. Born in Cape Town, South Africa, Paul Zamek is a 45 + year veteran of the international entertainment industry. Prior to arriving in America, Paul served as SVP Marketing of EMI (South Africa) and VP A&R and General Manager of Capitol Records, (South Africa) Managing Director of RPM Records, and on the Board of Directors of the Johannesburg based Gallo Group. Established in 1990, Zamek World Marketing has performed a wide range of services for its clients including artist management, licensing, publishing and master catalog representation, branding strategy in mobile & broadband entertainment television production and character /product licensing. While serving as President/CEO of European Multimedia Group Inc.(EMG), he helped launch Scandinavia's first DVD & CD digital services DVD-On and CD-On for the Modern Times Group, MTG. He has worked in various capacities for a long list of dignitaries and recording artists including Nelson Mandela, Archbishop Desmond Tutu, Stephane Grappelli, Elton John, Paul Simon, Tony Bennett, Dolly Parton, Kenny Rogers, Lionel Richie, Backstreet Boys, NSYNC, Neil Diamond, Tina Turner, Barry Manilow, and the estates of Johnny Cash, John Denver, Frank Sinatra, Elvis Presley, Roy Orbison, Dean Martin and Conway Twitty. Zamek World Marketing's bespoke USB division has created and delivered custom drives for artists, brands and clients, including The Beatles, Frank Sinatra, Bob Dylan, Grateful Dead, Beach Boys, Daft Punk, Lady Gaga, Tony Bennett, Paul Simon, Bon Jovi, Vince Gill, David Guetta, as well as several artists, labels and and brands. Zamek World Marketing is the Executive Producer for Supergroup Entertainment, a global music themed competition format which launched the pilot season last year on MTV .Project Supergroup is a music competition program showcasing the creation and evolution of the best new bands around the world and It is the only show to include musical composition and songwriting as essential qualifications. In the 90's Paul pioneered the licensing the pet category with Warner Bros. Consumer Products by creating "Sylvester Cat Litter" "Road Runner Ice Melt" and "Twitty Bird Wild Bird Food- The Only Brand That Really Sings" with long time business associate Conway Twitty. Paul launched the Nashville operation for the Track Marketing Group and In addition to performing artists, his corporate client list continues with Apple Corp, Gibson Guitars, ReedMIDEM Organization, Disney, the pub cos and labels associated with Universal Music Group, Capitol Music Group, Sony Music Entertainment, Warner Music Group, CAA, APA, ICM and WME, Jim Beam, Jack Daniel's, Peterbilt Trucking Company, General Motors, The Ford Motor Company, AARP, Time Warner and Walmart Stores. Paul's industry memberships include Country Music Association, The Recording Academy, The International Licensing Merchandisers' Association ,Consumer Electronics Association, Americana Music Assoc. Since arriving in America in 1985, Paul and his wife Dez have become proud US citizens and reside in Nashville, Tennessee.

Ralph Simon

Job Titles:
  • Strategic Advisor
Ralph Simon is acknowledged as one of the founders of the modern mobile entertainment & content industry. Over the last 17 years, he has been a prominent global mobile trailblazer and innovator, helping grow the mobile entertainment, health and content industry while playing a central role in its impact and presence. Today, mobile is a key platform to reach the over seven billion mobile subscribers worldwide. Simon heads London-based Mobilium Global Group, which provides high-level strategic counsel and guidance to individuals, brands, companies and organizations across the entire mobile spectrum, from mobile handset makers and telco operators, to technology companies, media companies, healthcare organizations, movie studios and TV networks, global music artists and TV personalities, ad agency groups, brands, and platform providers around the world. Specifically, Simon recommends innovative, practical ways to expand an individual or company's mobile social media presence through brand development and profile enhancement, all of which help not only to grow revenues, but also to maximize mobile profile attention and impact in order to achieve profitability. This includes the use, distribution and mobile marketing of mobile apps, health and education content, entertainment content, mobile music, mobile games, mobile money, mobile social media, and mobile media technology and applications.

Robert Singerman

Job Titles:
  • Head of Business Development
  • Business Development
  • Business Development DotMusic
  • EVP Global Music Partnerships
  • NARAS Member
  • SVP of International Publishing for LyricFind
Robert, a NARAS member, has worked in the music business for over thirty years as an entrepreneur, agent, manager, label executive, consultant, producer, venue programmer and music supervisor. Known for developing talent and new music business technologies, as an entrepreneur, agent, manager, label executive, consultant, producer, programmer and music supervisor, Singerman has represented R.E.M., Professor Longhair, Gipsy Kings, James Brown, Suzanne Vega, Violent Femmes, 10,000 Maniacs, Smithereens, Fela Kuti, Bad Brains, pre-Beastie Boys, Sun Ra, Sonny Fortune and King Sunny Ade, among many other artists and companies. Robert directed the EU's European Music Office and The French Music Export Office. He represents Brazilian music in North America, funded by the Brazilian trade organization, BMA/APEX, as the Brasil Music Exchange. He's spoken at conferences worldwide, including SXSW, Midem, Womex, CMJ, NMS, CMW, Digital Hollywood, Popkomm and the World Cultural Economic Forum. His mission is giving music subtitling and dubbing solutions, so that music becomes truly global, through the universal understanding of the lyrics. Robert is a partner in Sync Summit, 88tc88 and Pleimo, among other companies. He consults LyricFind, Heaven11, Canadian Music Week, Bainil, Marcato Digital and Aloompa, and is also a partner in five music/language and dubbing technologies. Robert has worked in the music business for over 40 years as an entrepreneur, agent, manager, label executive, consultant, producer, founder, venue programmer and music supervisor. Known for developing talent, businesses and new music business technologies, Singerman has represented R.E.M., Professor Longhair, Gipsy Kings, James Brown, Suzanne Vega, Violent Femmes, 10,000 Maniacs, Smithereens, Fela Kuti, Bad Brains, pre-Beastie Boys, Sun Ra, Sonny Fortune and King Sunny Ade, among many other artists from various genres. He has worked as an executive, partner, Board member, or as a consultant, with many international companies and music trade organizations. Working on music business development for .MUSIC, Robert has been helping rally support for the music community top level domain since 2011.

Ronald Mooij

Job Titles:
  • Strategic Advisor
Ronald Mooij (1950) entered the world of Collective Management organisations in 1969. He left the CMO STEMRA in 1994 as managing director of this organisation, to become Secretary General of BIEM, the worldwide organisation for mechanical rights organisations in Paris. Among his achievements are that STEMRA was amongst the CMO's with the lowest admin costs in the world. He introduced central-European licensing in 1982 as system that was further enhanced in 1988, las but not least, the fight against music piracy, that he started in early 1970, to leave it in 1994 as a very efficient organisation in which authors, music producers, and film companies co-operated in the fight against piracy from one central coordinated point. The main effort he made in BIEM, besides the opening of new offices in Budapest and Singapore, is that the organisation saw the longest period of maintained (high)rates in the history of the organisation.

Travis Pearman

Job Titles:
  • Head of Technology
Travis was also the Doubleclick architect (a Google-owned advertising platform formerly known as DART -- Dynamic Advertising Reporting and Targeting -- an ad-serving technology which allowed clear targeting and reporting of ad-serving for websites within Doubleclick's/Google's network and technology sectors) for Velocity Services and their premium portal platform targeted for major brands, which included MLB, Neopets and PBR. Travis is responsible for DotMusic's technology teams and development. Travis has experience in project management, development, and has worked in all aspects of the domain name industry, as well as owning his own digital media agency. This includes planning, developing, and managing technology teams to create platforms for clients in various industries. This mix of business and technology has developed a skill set that helps contribute to the business conversation and bridges the gap into technology. Travis has many years of experience in the domain vertical and this experience contributes greatly to his role. His time at Thought Convergence, the owner of Domaintools.com (the most popular Whois Lookup tool on the internet) and TrafficZ (which offers domain owners and aggregators a platform to manage, analyze and maximize their return on domain investments) helped gain valuable insights and experience in the field of domains. Travis was responsible for generating substantial revenue for TrafficZ by analyzing traffic, clicks and keywords being utilized to fine tune the traffic acquisition and keyword targeting for maximum click through rates to maximize return on investment. Travis was also the Doubleclick architect (a Google-owned advertising platform formerly known as DART - Dynamic Advertising Reporting and Targeting - an ad-serving technology which allowed clear targeting and reporting of ad-serving for websites within Doubleclick's/Google's network and technology sectors) for Velocity Services, now Penske Media Corporation, and their premium portal platform targeted for major brands, which included MLB, Neopets and PBR. When Travis is not on the computer he is playing his guitar. Travis has been a musician all of his life, and grew up in honky-tonks playing with his father's band. He is an in demand guitar player and vocalist, and currently plays in multiple music projects including a blues rock band called the All Stars, a funk band called Hardwood Cherry, a country band called Native Stone, and a hard Rock band called Mother Kelly. Travis is a prolific song writer as well and is working on releasing albums with each of his music projects.