FM360

FM360 is unique in that it captures data from every angle of a farmers market using different types of surveys tailored to each of the three dynamic stakeholder groups which make up a market: vendors, customers, and managers. Collecting and analyzing data in a standardized way makes it comparable across markets and more valuable at both the individual market level and aggregate regional levels. The FM360 approach and survey tools have been co-developed with collaborating farmers markets in Minnesota since 2016. Since then, 127 markets have participated in the FM360 metrics service... FM360 is a collaborative metrics service for farmers markets that was developed through a partnership between market advocates, market managers, and researchers from the University of Minnesota.