ESTABLISHED1999.COM - Key Persons
Job Titles:
- Associate
- Creative Director
Job Titles:
- Creative Director
- Designer
- Creative Director / Designer / Hiker
A good design is relevant, but a great design is timeless. - Every solution to brand transformation is always made possible by a powerful idea that is without confinement of any other design style's boundary.
As a Creative Director at BARK Brand in New York, I led and managed design teams, working closely with the brand team and sub brands from initial design concept to development and implementation strategy across brand experiences, digital and identity projects.
My early design career was established at Pushpin Studio in 1999 followed by Chermayeff & Geismar under Tom Geismar to craft and work for brand identity and typography, specifically on custom logotypes. Since then I have learned to always push beyond the ordinary to create work that is honest, unique that stands out from the crowd.
I joined Wolff Olins New York as Designer in 2002 and was later promoted to Senior Designer where I developed the total brand revitalization for General Electric and received the prestigious D&AD Graphite Pencil and the NY Art Directors Club 2007 Merit Award for (RED) Global HIV AIDS Brand Awareness. I moved to San Francisco in 2006 and spent several years at Landor, where I designed the brand identity of Samsung Beijing Olympics 2008 and NFL Super Bowl's visual identity and permanent system that is still being used as of today.