NULIXIR - Key Persons

Dr. Ehsan Moaseri - Founder

Job Titles:
  • Founder

Ken Sadowsky

Job Titles:
  • Director at All Market Inc
  • Senior Food and Beverage Advisor
Ken Sadowsky is a senior food and beverage advisor in the US and plays a critical role in identifying promising trends and early concepts in the US food and beverages market as well as supporting the growth of portfolio companies. He was a principal at Atlas Distributing Inc., overseeing the non-alcoholic beverage division which he created. He was also a director at Energy Brands Inc. (Glaceau), makers of vitaminwater, smartwater, and fruitwater from 2000 to 2006 when the company sold a minority interest to The Tata Group. The company eventually sold to Coca Cola for over $4.1 billion. He has done marketing consulting work for Fusion5 Marketing Innovations which eventually sold to the WPP Group. Ken is currently a director at All Market Inc., makers of Vita Coco, Runa, and Ever & Ever Water as well as Hint Inc., makers of Hint Water. He is a Director of LifeAID beverage. Ken has previously advised Bai Brands (sold to Dr. Pepper Snapple Group for $1.7 billion), Dyla Brands (makers of Forto Strong Coffee Shots), Essentia Water, Sambazon acai, and Theocorp (makers of Theodent toothpaste). Ken is also the Executive Director of NIDA (www.nidaonline.org), a group of independent beverage distributors in northeast USA. He has been called the Beverage Whisperer by Forbes magazine (2013). www.beveragewhisperer.com His career started in the beverage alcohol industry in 1984 as the New England regional manager for California Cooler Inc. which was acquired by Brown-Forman in 1985. Ken is a graduate of Tulane University (1984, BA).

Marissa Epstein

Job Titles:
  • Director of the University of Texas Nutrition Institute

Matt Carr

Job Titles:
  • President at Beck Flavors
Matt Carr is President at Beck Flavors, which is a leader in flavors and flavor technology for the food and beverage space. Beck helps partner customers build brands, explore new flavor trends and expand their current product offerings. For the past five years, Matt has led Beck through an aggressive growth strategy, more than doubling the size of the company.