BRAND SIGNALS

As a strategic consulting firm, we take a unique perspective on solving brand-related business problems by uncovering the connections that link people and brands. Our approach focuses on how "brand" can improve business performance. Nearly anyone can draw a logo, but building a brand is a different matter entirely... Brand Signals work individually and collectively. Individually, they convey direct meaning. Collectively they imply a level of quality or experience. As a given signal becomes outdated or out of step with the business strategy or brand position it can be shelved, replaced or updated. This allows the brand to evolve with consumers by adapting to changing market conditions while maintaining the brand aesthetic... Brand signals leverage the neurological systems that the brain uses to acquire, store, and recall meaning. Just as goods are carried by hand, truck, plane, boat, or rail, a brand signal is delivery mechanisms for a given message. By optimizing that delivery..

Primary location: Boston United States