SWIFT GROUP OF COMPANIES - Key Persons

Claire Franklin

Job Titles:

Customer Service Manager, Siphon Networks

We attribute our company's continued growth over the past 30 years to our refusal to lose sight of the most important indicator in business: our customers' needs and wants. By harnessing our clearly established understanding of our clients' aspirations and challenges, we make sure our products are the best and most relevant on the market. Every business has its own needs and priorities: by ensuring the flow of materials through that organisation efficiently and effectively, we allow our clients to focus on their own speciality and ultimate commercial success. Swift's logistical expertise led to our partnering with TfL for the London 2012 Olympics. We were chosen to appear on BBC Breakfast, where we explained how the company was ensuring deliveries were maintained during Europe's largest logistical challenge since the Second World War. Our high-profile involvement in such a major undertaking demonstrated our readiness to deliver at any scale and to the highest standard. Increasingly, Swift's Management teams are present inside our clients' board rooms and management meetings. As our professional relationships develop, more businesses recognise that Swift can offer strategic support above and beyond our standard commercial offer. Our contribution can make a real impact on performance, both practically and financially. Indeed, many clients now have Swift personnel implanted within their own customer service, order processing and logistics teams, helping to perform key functions which had historically fallen upon the client themselves.