AAGNA KATRODIA

The goal of this project was to design, develop and implement digital strategies for our client GiftsLe. Our team had multiple interactions with the client to understand their business domain, their customer demographics and their mission. In this project, we analyzed the google analytics data obtained from their E-commerce website to understand the traffic flow and customer engagement. Based on the data and as a part of the 'Google Challenge', we developed ad-search campaigns for the client. It involved following a trial and error method to constantly monitor which ad-groups and keywords resulted in more traffic to the site and which of them resulted in improved customer engagement. My campaign was monitored for a period of 3-weeks and it resulted in an increased CTR of 10.3%. As a part of this project, we also set up the Google Tag Manager settings for the client. In addition to that, I was able to acquire the Google Analytics for Beginners and Advanced Google Analytics..