ANDRES

Our client needed to launch a new car into the Mexican market with the ideal product configurations. We set out to get a deep understanding of the C-segment customers, purchase intenders and sales processes, to set a customer-centered launching strategy and product configuration for the KIA Forte Sedan in Mexico. We designed and developed a…... Our client was seeking to understand the opportunities for payroll credit to create growth upon their business and a better relationship with their clients by understanding their desires, aspirations, and interests on why and how they live the experience of getting a loan from a financial institution. We had interviews with stakeholders, clients, competitor's clients,…... This project was created as part of Parsons for the Managing Creative Project Teams course in collaboration with EcoStation:NY. The project is about creating a community outreach strategy. Our team worked with the organization focused on identifying potential opportunities..