VIRTUAL STORE TRIALS

Innovation in retail is hard, and failure rates are high. We set up VST to change that. Our technology products and platforms provide global leaders in retail with the confidence to innovate and change, helping them win with shoppers... We combine decades of experience in FMCG and CPG retail with software engineers to make technology products that are revolutionizing the retail industry... Our flagship product, Smarter Shelf Testing, was launched in 2017, and created the ability to test in-store, without the need for a store. With unparalleled speed, ease, and accuracy of real life predictions, our virtual environments have helped leading brands and retailers successfully launch in-store changes in every major grocery retailer.

Also known as: Store Trials

Primary location: London United Kingdom