KURT D'AMATO

Learn about the client, their products and services, their needs, the problems they're trying to solve and what they hope to achieve... Get to know the audience, user and customer. Learn what they do, think, say and feel about the company, the product, and the competition... Review research findings with the client, collaborate to build on one another's ideas, and establish the vision. Then set goals, parameters and a course of action to bring the project to life.