JOE LOEPPKY

For over 15 years, I've specialized in developing and implementing innovative digital strategies to turn websites into high-growth demand generation vehicles, while building foundational infrastructure for the long-term goals of marketing departments. As part of senior leadership teams, I represent marketing as an advocate for the online presence of the brand, while working closely with team members to maximize the impact of digital channels... Being successful at international marketing is a mix of understanding your regional goals, knowing the relevant channels and reconciling or taking commercial advantage of global operational differences, similarities and opportunities.