FRESH HELGA

My name is Sarita Immelman, founder & illustrator at Fresh Helga. We create custom illustration languages for boutique & corporate brands. I have spent my career consistently crafting overtime to elevate the jobs I do to become something more than the brief requires. I started doing this for the validation, but now it's the guiding philosophy to creativity and life that I need to get up in the morning... The Fresh Helga Studio designs personalised illustration styles for brands ranging from boutique to corporate. From concept to execution. This is an evolving branding exercise to discover what our mascot named "Fresh Helga" actually looks like. It's designed demonstrate the wide range of illustration styles we work with. We know she's a warrior on a journey of self discovery. What she will become remains unanswered... Celebrating the 50th anniversary of the Big Mac, we created nostalgic posters for McDonalds, comparing then and now. Project with TBWA.