EFFECT ADVISORY - Key Persons
Alun Jones Is a specialist security and Defence practitioner for BGS with extensive experience in global operations. He has provided protection and consultancy to world leaders and business elites alike. As a lead trainer, he has designed, developed and executed specialist training programmes for a multiplicity of organisations including various State Defence and Security Forces. Alun is a former Royal Marine Commando and holds an MSc in ‘Security Conflict and International Development
Asma is a management consultant and entrepreneur with more than 20 years of experience in the healthcare industry. Born and educated in Saudi Arabia, she has a rich history of working to improve the country's health sector, through which she has gained an intimate knowledge of the local ecosystem. As a resident of Riyadh, Asma has worked with the MOH on several key transformation initiatives and has also worked with a number of major providers such as King Saud Medical City, Prince Sultan Military Medical City, and King Faisal Specialist Hospital. Her areas of expertise include System Transformation, Service Optimisation, Clinical Stakeholder Engagement, Patient Experience, and Scientific Research.
Burhaan established 21HealthStreet after working as a management consultant for 15 years. He has worked for two of the Big 4 consultancies and has also worked as the Director of Strategy for a healthcare provider. Burhaan previously worked in the UK NHS and has 25 years of experience in the healthcare sector with experience of delivering assignments in Egypt, Jordan, KSA, Kuwait, Oman, Qatar and the UAE.
Burhaan's expertise is derived from the extensive range of strategic and operational assignments that he has delivered. His areas of expertise include corporate strategy, governance, health insurance, service costing & pricing, strategic & transformation planning, and performance management.
Chris is a qualified Managing Successful Projects (MSP) practitioner and Prince 2 project manager. He served as a senior operational police officer during a 30-year career leading a series of major IT and business change projects. He specialises in uplifting the Information Management function, new analytics capabilities, new technology, and the decommissioning of legacy IT to generate cashable revenue savings
Dr Fayek is medical doctor and med-tech specialist who has worked with the Egypt MOH and with top tier consulting brands to deliver national level transformation projects across the Middle East. He is a native Arabic speaker and has extensive academic and practical experience and holds a Master of Public Policy, specialising in the Corporatisation of Public Entities. His areas of expertise include Health Policy, Health Insurance, Population Health Management, Models of Care, and Digital Health Solutions.
Job Titles:
- Director General
- Member of the Senior Team
- Director General Technical Affairs
- MIRO Director General Technical Affairs
Ian is Effect Advisory International's Director General and is based in Dammam. He has over 25 years experience in both the public and private sector railway businesses including freight and passenger operations, strategy, infrastructure management and regulation & institutions. Included in this is 3 years serving as Senior Advisor to the Kingdom of Saudi Arabia Railways Commission where he was responsible for economic regulation and licence condition monitoring.
He is a multi-skilled expert with a proven track record in improving efficiency, benchmarking, promoting interoperability, developing corporate business plans, restructuring internal business sectors, appraising investments & railway acquisitions, devising and implementing strategies as well as guiding and advising railway businesses. He has broad international working group experience having been part of the economic evaluation team of the AEIF (the pan European body responsible for devising the Technical Specifications for Interoperability) and led Network Rail's contribution to the UIC's infrastructure benchmarking project.
Previous employers include English, Welsh & Scottish Railway/DB Schenker UK and British Rail. Ian is a graduate of the University of Kent at Canterbury and has post graduate qualifications from the University of Wales.
Job Titles:
- Member of the Senior Team
- FRSA Managing Director UK
- Managing Director UK
Neil has a particularly strong focus on infrastructure and project finance, having advised some of the largest clients in the sector. Industrial sector interests include transport and energy, aftermarket and service businesses as well as having considerable experience working with investors.
Job Titles:
- Member of the Senior Team
- President
Ra'id is a highly respected corporate finance professional with a distinguished record in corporate advice as well as appraising and delivering investment opportunities. He specialises in identifying sources of funding and developing businesses cases for investors. He is registered with the Capital Market Authority, a Board member of 14 separate investment funds as well as a Board member of the National Consulting Committee.
Ra'id is Effect Advisory International's founder and President. Previous posts include Regional Manager Private Banking for Saudi Arabian British Bank (SABB) and C.E.O. & Managing Director of Arab Experts Capital LLC (AEC).
He is a graduate of King Fahd University of Petroleum & Minerals, Dhahran, and the University of Nottingham
Richard is a respected engineering consultant specialising in integrated electronic security & life safety solutions. He holds an MSc in Security and Risk Management, an MSc in Data Telecommunication Networks, and a BSc (Hons) in Electronic Engineering & Communication Systems. Previous projects include Vida Jeddah Gate development - Al Hamra tower - Kuwait, the Hyatt Regency - Uzbekistan, the Great Scotland Yard hotel - London, Doncaster railway station
Job Titles:
- Senior Healthcare Executive
Sadaf is a senior healthcare executive with more than 20 years of experience of health systems in the UK and across the GCC. Based in Dubai, she has worked across primary care, acute care, mental health, and academic health systems to deliver complex transformation and improvement programme. Sadaf is a member of the Royal Society for Public Health and has worked with ministries, research organisations, and academic institutions. Her areas of expertise include Public Health, Performance Improvement, Multi-sector Collaboration, and PPPs.
Sarah Jane O'Dwyer is a qualified nurse with 20 years of leadership and transformation experience. She has worked in the healthcare industry across the EU and the GCC and is the former CEO of a charitable Mental Health foundation. As a provider COO Sarah Jane has expertise in all aspects of operating a major hospital facility, including staff management, budget management, and performance improvement. She has delivered several key reforms and modernisation programmes and has also overseen the achievement of JCI accreditation for an Academic Medical Center.
The current Chair of The Security Institute Middle East Members as well as a Fellow of the Security Institute, Simon is a highly experienced security consultant with experience supporting Clients throughout Europe, the G.C.C., and Asia. He specialises in security engineering & equipment design and operational planning as well as developing counter-terrorism strategies
Steve is a highly respected former Senior Police Officer responsible for leading strategic safety and security planning and management programmes for some of the world's largest events such as the Olympic Games, Commonwealth Games, and Abu Dhabi Grand Prix. He specialises in developing and implementing safety, security and training programmes for assets, facilities and events and is a qualified Project Manager