LAALLY - Key Persons


Aaron Bronshtein - CTO

Job Titles:
  • CTO
Aaron Bronshtein is an innovative, creative and passionate mechanical engineer with extensive skills and experience in technical sales, development of scientific laboratory equipment, and product design. He has designed several medical devices over his career and continues to passionately help healthcare product start-up companies. Aaron graduated from the Wentworth Institute of Technology.

Kate Spivak - CEO, Founder

Job Titles:
  • CEO
  • Founder
Kate Spivak PA-C, IBCLC is a Physician Assistant (PA) and an International Board Certified Lactation Consultant (IBCLC). She received her Bachelor and Master degrees from Wagner College. She earned her IBCLC certification while working as a PA in a general pediatrics office. She founded Welcome Baby 24/7 in 2015 to help empower breastfeeding. Kate loves to combine her love for medicine with education. She has seen and helped thousands of patients achieve their breastfeeding goals using an evidence based approach and passion for the field.

Max Spivak - COO

Job Titles:
  • COO
Max Spivak MBA is a former consultant at McKinsey & Company where he worked primarily on strategy development in healthcare. Before McKinsey, Max led operations and finances at Quick Rx, a privately-held chain of retail pharmacies. He also has experience as a floor trader on the American Exchange and as a Human Capital consultant at Deloitte. Currently, Max also advises medical practices and sits on the Young Leadership Council of Brooklyn Hospital.. Max has a B.S., M.S., and M.B.A. from Cornell University.