HENKEL

Starting in the family garage, father and son cleaning team, Lionel & Roy used a homegrown recipe to create a pure bleach product packaged in amber pint jars to sell at a non-inflated 15 cents each. It was 1922, and a jar of bleach would typically cost 25 cents. But, Lionel and Roy were determined to provide their quality product at a lower price to pass savings back to American families. Their homegrown liquid bleach soon found success and was dubbed Purex due to its clear, pure qualities and ability to make the household clean. Over the years the family worked to expand Purex with a focus on creating useful, everyday need inspired products offered at a non-inflated cost because of their commitment to providing a savings. Quality products at an affordable price has kept Purex in homes across America, throughout the Great Depression to present, as a quality clean that everyone can afford. Now part of the Henkel family, Purex has not lost sight of who we are: our innovative approach to..

Also known as: Henkel Corporation