ELECTRIC GIANT

starting out as an art geek and teenage record store nerd in texas, roi hernandez studied music and art before beginning his music business career at sony music. first as a college marketing rep, then as regional art director in dallas followed by merchandising art director in nyc, and finally head of creative for a&m/octone records (a joint venture with interscope/universal music).

Also known as: electric giant limited, Electric Giant LLC