MICHALA

The theme of this year's UX Copenhagen conference revolved around "De-Growth and Consumerism". For example we became insightful about Regenerative Design, Default thinking and Circular design... The realistic appearance of the flowers, known as eternity flowers, and the subtle projection of them, provided the audience with a space to contemplate and digest the discussions surrounding the somewhat weighty world situation of "De-Growth and Consumerism"... Just last week we wrapped the Lurpak Christmas commercial which is aimed for the global market. It was some amazing days in the Lurpak universe with wonderfull and talented colleagues.. Next month I can share more details with you when the commercial breaks.