GIVEHCHY

In this project, we aimed to design a solution that is based on user needs and mirrors their mental models and priorities. In the end, we managed to create a seamless experience and evolve the product into a converged white-labeled solution that is both customizable and personalized and also maintains flexibility towards different business models. This way, we enabled our customers to drive an agile transformation within their businesses and at the same time take the user experience of their offerings to the next level... As the starting point and to get better insights into consumer behavior and expectations, we referred to the latest studies performed by Ericsson consumer lab. We also complemented these findings by carrying out an in-depth qualitative study in form of interviews to get a better understanding of users' journey before, during and after use and specifically from discovery to consumption. We also focused on addressing the pain points from using the first generation of..