SHORTIN' ADTECH

In its latest effort to tackle ad fraud, TAG announced the much anticipated Certified by TAG for Ad Fraud program. Where in effect companies sitting in TAG's committees responsible for coming up with the programs, are now going to be certified by the same programs. All the while anyone can easily collect the evidence of just how ineffective TAG's program is, by going to the traffic market and bying traffic that is guaranteed to pass filters of leading vendors. This proves beyond doubt that the propriety solutions of the verification vendors are used by traffic sellers to give legitimacy to their worthless traffic. The only well known vendor whose does not come regularly in this market places is WhiteOps... The third, which is the only sure way to immediately halt further escalation of the ad fraud epidemic, while also sending a strong signal to the market in terms of the responsibility the eco-system has. That is to reduce investment in digital. In my view it is not enough to simply..