PAMCO

PAMCo - Audience Measurement for Publishers is the JIC (Joint Industry Currency) for published media, using approved world leading methodology. It produces de-duplicated brand reach allowing users to carry out reach & frequency planning to better commercialise audiences across all platforms... Our funding stakeholders are the Institute of Practitioners in Advertising (IPA - Advertising Agencies), Newsworks (representing Newsbrands) and the Professional Publishers Association (PPA - Magazine Media). Our board also has representation from The Incorporated Society of British Advertisers (ISBA).

Also known as: PAMCo Company

Primary location: London United Kingdom