HEART OF MOBILE MONEY

IDEO.org is a nonprofit design organization that works to empower the poor. We believe that by understanding and working alongside those in the greatest need, we can design solutions that create prosperity. Partnering with nonprofits, social enterprises, and foundations, IDEO.org practices human-centered design to solve some of the world's most difficult problems... So how do we help people see mobile money's very personal benefits? It starts with providing opportunities to identify situations where mobile money would be useful to each user individually as well as unique goals mobile money would help them reach... THERE, WE DESIGNED A FULL-CIRCLE mobile money experience for coffee farmers, buyers, and surrounding merchants. We even had a head start - coffee buyers could already pay farmers digitally using a bulk payment system. It was up to us to figure out how we might encourage farmers to accept payments at harvest in mobile money and keep the money on their phones instead of..