MULTIMARKETING

There is over three hundred thousand Chinese speaking residents who live in New Zealand and contribute a significant to the New Zealand economy. We offer Marketing Training workshop named "HOW TO TAP INTO THE LOCAL CHINESE SPEAKING SEGMENT " to discuss the importance of this segment of the economy and how to engage with them via online and offline channels... Marketing always starts by understanding consumer behaviour. For consumers from varied cultural backgrounds, the drivers of behaviour may be quite different from those you've encountered before. Our team will take a deep dive into your brand position and business model, and then devise a strategy for the Chinese-speaking market... Chinese consumers and tradespeople value efficiency and convenience. We created a strategy for James Hardie to capitalise on this cultural preference. The key was to layer the messages so they reached and resonated with the Chinese community, while localising touchpoints and delivering the messages..

Also known as: Multimarketing LTD

Primary location: Auckland Central