HELLOADVISR - Key Persons
ED LEE - CEO, Founder
Ed draws on global experience working on pricing, monetization, and growth to help companies grow. He has been fortunate to work alongside and learn from leading thinkers and executives to help entrepreneurs and companies accelerate their growth with smarter pricing and go-to-market.
Prior to HelloAdvisr, Ed was a Director of Simon-Kucher & Partners, a global management consulting firm with more than 30 offices worldwide. He advised leadership teams at Fortune 500 and large corporates on pricing, sales effectiveness, and marketing strategy while working in a range of sectors including retail/ecommerce, B2B services, consumer goods, marketplace/platform, and private equity. Previous to this, Ed was a leader in the Go-To-Market (GTM) strategy group for LG Electronics Europe where he worked with senior leadership across 14 subsidiaries and 20 markets to develop and implement initiatives to increase revenue and profit growth.
Ed is regularly invited to speak and teach on pricing strategy and entrepreneurship at leading universities including UCLA, Oxford University, University of Southern California (USC), and UC, San Diego. He is also an advisor and mentor at leading startup accelerators including Techstars, 500 Global, Backstage Capital, and the Oxford Foundry. Ed was elected to the Oxford University, Said Business School's Global Alumni Advisory Council.
Ed received an MBA from Oxford University, double Masters of Science (MSc) from the London School of Economics, and a BA from the University of California, San Diego.
Laurent leads HelloAdvisr's operations and product development, and supports HelloAdvisr clients in Europe. Prior to HelloAdvisr, Laurent was the former Head of Strategy, Receipt Bank (now Dext), a venture-backed fintech software startup (Series-C) and was the Group Revenue Director for The Hoxton Hotel Group.
Laurent started his career as a strategy management consultant at the Monitor Group, and later with Simon-Kucher & Partners where he conducted pricing strategy, monetization, and growth projects for clients in B2B services, retail, and manufacturing.
Laurent received an MSc from ESCP Europe and City University.