THE INITIATIVE

The Initiative is a lifestyle brand that provides sustainable livelihoods to low income craftspeople from India... At The Initiative, every piece created is unique and handmade from quality materials by people who are treated fairly for their labour. Idiosyncratic design elements are not flaws, but aspects that make your product unique and one of a kind... It is this meaningful connection we strive for, while designing our products. Merging a passion for handmade items and the rationality of product design, we bring that kind of soul and value into people's everyday lives. We believe that every one of them tells a story - where it came from, who made it and how. Every little cut, stitch, fold and hem is made by hands just like yours.