To promote Jerusalem as a leading international city in the economic sector and in quality of life in the public domain. The JDA is a proactive and leading body in planning and development in the city, and works to achieve significant change, with an emphasis on a business-oriented, professional, and creative approach... Over the years since its establishment, the JDA has acquired considerable experience in public activity in Jerusalem and now serves as the leading body in planning and development in the capital. The JDA is a proactive and incentivizing body that promotes the development of the city, enhances its beauty, and reinforces its economy. Through its activities, the JDA creates interfaces with other bodies, integrates public- and private-sector actions, and facilitates the development of appropriate conditions for the development of the private sector... Since its establishment, the JDA has promoted hundreds of projects that have made a substantial contribution to the..