FIELD DAY

At Field Day, we interrogate buying behaviours, then use this information to help retail brands soar... We are passionate about retail and have extensive experience in grocery, convenience and the foodservice and leisure channels. We create award-winning, innovative, integrated ideas that truly connect brands with consumers and shoppers, borne out of a deep understanding of the barriers and triggers to purchase... In celebration of Pepsi's sponsorship of the UEFA Champions League, we created an on-pack promotion that would resonate across the whole of the WESA region with a unifying creative look and feel. Using cutting-edge technology, we offered fans the chance to win (not-yet released) PlayStation® VR prize packages and gave them access to exclusive 360 degree football content - a series of videos of tricks and stunts done by professional footballers.

Primary location: London United Kingdom