MARKETING AREA

The key idea of the consortium is to function (a) as a developmental platform for the training and thinking of aspiring colleagues and (b) to enhance the stature of the field of marketing strategy in academic research and impact in society. As such, we want to foster visibility and top publications in our journals... We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.

Primary location: Köln Germany