Hybrid reconstruction is fashion designer Jens Laugesen design philosophy: what would be in fashion after de-construction? Re-constructing or morphing fragments of garments and concepts from different origins together in a seamless way. Evolving from a street credible urban collection that epitomised 'de-construction' of the 90's his brand evolved to become a strong statement for the 21st century 'conceptual Luxury', combining high concept with the traditional craftsmanship of the Luxury market.