With more than 25 years' experience our primary DNA is design and details. Our products reflect the right on trends, shapes, colours, quality and treatments for the market. We develop customized styles especially for our clients and never sell the exact same style to another client. That is our strength and our policy. This way our customers have 100% their own collection based on their 'signature' look and feel' and style instead of offering a stock collection which you can find anywhere...
Our secondary DNA is low cost. Our customers are some of the most demanding retailers and brand owners in the world. They have many options in terms of supply, including often their own buying organisations. For Souer to compete we need not only to show something special in terms of design and quality, but our prices need to positively surprise. They do.