GEEK GIRLS GUIDE

As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it's neither purely technical nor traditional "agency" work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide. Enter the Geek Girls Guide. Nancy Lyons and Meghan (Wilker) McInerny don't just tell you how to deliver digital work, they demonstrate how to think about it... Provide questions, tasks, tips, and advice that effectively move teams from initiation to launch... Interactive Project Management presents a collaborative, people-focused approach to delivering high-quality digital work.