EU BRAZIL CONNECT

The original idea for mobile marketing was to have an app because it gave you the ability to reach someone 24/7, with relevant messages to drive engagement. This is a great idea and works for many companies, but for many others, an app strategy is not a good idea. It's very hard to work your way onto a person's phone and keep that person engaging with your app if you're not pushing content to it constantly, but it is much easier to just send an email that gets read on the smartphone... So instead of creating an app, you should try to figure out how to get content into people's hands 24/7 in the most relevant way possible. Marketing automation allows you to turn people's Inbox into your "app" that can push the correct content at the correct time and have it reach people wherever they are in the world. Just think of it as having automated emails being opened on a different-sized computer. Speaking of the iPhone, Steve Jobs said something to the effect of, "This isn't a phone; it's a..